Being a copywriter is a great way to flex your creative muscles while earning some money! It’s also a highly competitive market, and it can be difficult to start building a client base when you don’t have any testimonials to tell potential customers how great you are. One way to start building up your brand as a copywriter is through blogger outreach, as this will not only help to promote your business, it will also help you to develop insight into the industry and provide you with an indispensable network of contacts.
Tap into new audiences
If you can reach out to an existing blog owner in a field that is relevant to you, and provide them with some excellent content this will benefit you in a few ways:
- You and that blogger will now have a professional connection, and you never know when that will pay off!
- Your work will be seen by that blogger’s audience. This is a great way of getting your work out there and showing a whole bunch of people what you can do.
- If the article includes a link to your site, this can help with your SEO ranking. We’ll come back to that in a moment.
Use blogs to tell you what people are thinking about
Copywriter Sophie de Albuquerque recommends blogging for aspiring copywriters as it is an excellent way to keep abreast of what people are talking about and interested in reading right now.
By writing blog posts of your own, you can connect with people, start conversations and even conduct research for your writing projects. By following other people’s blogs you can build a picture of what people are already talking about, and more importantly where there are gaps. These gaps are just ripe to be filled with your content!
If you are the owner of a blog filled with engaging and interesting content, which is getting great engagement, this is a ringing endorsement for your skills as a writer that you can easily showcase to prospective clients.
Build your domain authority
If your site is mentioned on relevant sites, this builds your domain authority, which in turn improves your search engine ranking. If Google can see that trusted sites are talking about you, this tells Google that you are to be trusted, too, and therefore your results will rank more highly.
It’s important to be careful when trying to build domain authority, however. Google is constantly refining it’s algorithms so that people who employ ‘black hat’ techniques and get their site mentioned by others by using unscrupulous methods are penalized. In order not to be penalized by Google, it’s important that the sites you are mentioned are actually relevant.
Carrying out the research to find relevant and trusted sites can be a huge undertaking, and you may find it beneficial to enlist the help of a blogger outreach agency to find the bloggers for you to target. As a bonus these agencies often already have working relationships with a huge proportion of the blogging community, so you won’t need to try and build a relationship from scratch.
Continue Reading: How to start your own copywriting company
Bloggers are your clients
Reaching out to bloggers is hugely beneficial to writers because ultimately, those bloggers may well hire you! A good blog needs to be publishing new content frequently, and it can be difficult to keep up with this schedule. Many bloggers employ writers to help them to keep their content fresh and engaging, so it’s definitely worth making contact with them.