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You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few tweets. But why is it such a big deal?

Well, it is the fact that more than 92% of small business owners use social media and they consider it to be highly beneficial to them. Why? Here it is.

For the beginners, social media can help you to:

Because the number of global social media users is expected to reach 2.5 billion this year, you will hardly find a better platform to find and use to get connected to your ideal audience.

And with Instagram having nearly one billion of them, there is no better platform across the social media networks to use for the benefits of your business. Even if you can get to drive one per cent of those Instagram followers towards your site, you will have an incredible rise in the traffic count to your site.

Getting started with social media Client-Friendly Webcopy

What is the best way in which you can use social media to drive more traffic to your site? The following simple points are proven to be effective and result-driven:

To get started with social media for your business you must first believe that, especially if you are just entering into this incredible world of web, the only options that you have are not the giants like Facebook, Twitter, Instagram and Linkedin. All of them are fantastic options no doubt and maybe somewhat essential for any type of business, but actually, several other options are worth looking into as well. For example:

  • Pinterest: Share any visual content such as images and infographics from your blog posts.
  • Reddit: This is another useful platform through which you can prove your knowledge about the industry to your audience and of course, get engaged with a larger and more dedicated community.
  • Tumblr: Use Tumblr in the best possible way to create a multimedia diary which will, in turn, support your primary website.
  • Google+: Boost your SEO by sharing your content on this very own platform of Google.
  • Snapchat: Show the behind-the-scenes activities of your business through a well-crafted video.

The list could go on but these are the major social media platforms that most businesses often look to use for their brand and product promotions.

Follow your customers

However, with so many options available to you, and each of these having different features and functionality to offer, it may be difficult to decide which specific platform you should focus on.

The easiest way to proceed is to follow and know your customers. For this you will have to:

  • Research the demographics of each platform
  • Collect data on several aspects and
  • Know about the key statistics.

This will help to gain an understanding of your audience and their social media platform preferences. Here, you can determine whether or not those demographics fit within your buyer personas.

The importance of targets

The next important thing to do to make your social media marketing efforts a success is to know your target market and audience and how they relate to your specific type of business. They should align properly with your business as well as your marketing goals. 

Just like in any other form of a marketing campaign, the foundation of your social media success and activity should be your goals. You will need to know and analyze different metrics for that, commonly known as the Key Performance Indicators or KPIs in the industry.

These metrics will help you to know whether or not you are moving in the right direction to gain more followers, directing them towards your site.

 Measure your success  

You will need to measure your achievements now and then, especially after you accomplish a goal. This is the best possible way to measure your success and know exactly how much traffic you are driving to your main website.

When you measure your accomplishments regularly, it will help you in ways more than one, such as:

  • In determining whether or not the platform you are working on is effective.
  • In finding out whether or not there are is a large enough audience on that specific platform to tap, attract and engage with to raise the number of traffic count to your site.
  • Whether there is any scope to make any further development in your social media marketing strategy.

Until you have a significant number of active users on your business’ social media platform, you will struggle to entice them to visit your site.

Lastly, your goals

Last but most importantly, you should know your goals beforehand so that you can create a proper plan to achieve them. Make sure that you have small and easy to achieve goals and work on the bigger ones as and when you achieve each of your smaller ones. This will provide you with the morale boost and encourage you to keep ongoing.

Your goals can be anything from growing the number of followers in due time or increasing social referral traffic, but make it a point that you stick to it.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Ted is one of those guys who believe in going to bed early and that’s the reason why he wakes up to some interesting messages from his friends every morning. However, last Sunday morning was a bit unusual as he received the same meme from 5 of his friends.

Ted was a bit annoyed, not because he got the same message from multiple contacts but because he wasn’t the one to share such interesting content with the group.

That kind of meme is something that marketers prefer to call as viral content. However, it’s not just memes. Any piece of content that is circulated rapidly and widely from one internet user to another can be termed as viral content.

It could be a Facebook post, a YouTube video, a tweet, a meme or any social media content that gets shared over and over again.

As you may have guessed, the quick-spreading nature of the content has gotten it the name – “viral content”. And thanks to its immense reach, marketers have tried to leverage viral content to promote their brands over the years.

But unfortunately, there is no definite recipe for creating viral content. In fact, most pieces of content that go viral on the internet aren’t created with the intention to go viral. It is like finishing your assignment overnight and getting an A for it. But is it just dumb luck? I think not.

What compels internet users to share content online?

New York Times interviewed around 2500 people to understand why they shared a story online. According to the survey, the main reasons were:

  • Share valuable and entertaining content with each other.
  • Be more open to others (allowing people to understand the user better).
  • Grow and nourish relationships (by staying connected with others).

For self-fulfilment (to feel more involved in the society),

To get the word out on the issues, they are concerned about.

If you want to create viral content, you need to consider these aspects that compel users to share content over and over. Although it does not guarantee a 100% success, at least you know what the audiences are looking for.

However, in order to produce viral content on a regular basis, you need to prepare an effective strategy, keeping these aforementioned points in mind. I have a few suggestions on that context.

How to make your content go viral?

Again, no expert on the internet can tell you a sure-shot way of creating viral content. However, there are several tactics to prepare content that is more likely to go viral:

Be funny

Since we are talking about leveraging viral content for marketing, I’m assuming you have come across BuzzFeed. It is one of the leading brands on the internet that are pretty close to cracking the secret behind viral content. If you look at their content, you are going to find a humourous tone in each of their content pieces.

Whether it is a video, a meme, or a blog post, adding some fun elements in content gives the audience a reason to share the content with friends. Internet memes are popular these days because of the fun element it carries. The entertainment quotient of your content often determines how far your content would go.

Do proper research

Besides entertainment, information is something that often makes people share a particular piece of content online. Obviously, that information needs to either new or intriguing enough for the readers. And for that, you need to conduct in-depth research for the content you create.

Brown Smith , a professional Content Writer works at Allessaywriter.com and Tophomeworkhelper.com according to the Brown. If you follow 8fact’s social media accounts, you may have seen them posting some interesting facts that most of us don’t know. To produce such content consistently, they obviously have a team of experts digging for a new, intriguing or weird piece of information consistently. To boost your chances of going viral, you also need to produce well-researched content regularly.

Focus on blogs with lists

If we consider blogs as a form of viral content (since blogs are more effective in generating leads), lists are something that can boost your chances significantly. Again, take the example of BuzzFeed. A majority of their popular blogs are basically written in listicle format.

’11 Products Under $500 That Will Always Be Useful’ or ’12 of the Best-Rated Sunglasses on Amazon That Are Actually Cheap AF’ are some of the examples of blogs with lists. Since these topics are relevant and offer multiple options of the same – they get the reader’s attention fast. If you check out the views of each of these blogs on BuzzFeed, you’ll find the count in millions.

Keep it short

Even a couple of years ago, people used to believe that long and detailed content is more acceptable to the readers. But ask yourself – would you read a forwarded blog that is 2000-words long? None of us would.

Shorter and concise piece of content are not only reader-friendly but also perfect for sharing online. And since people these days have the attention span similar to a goldfish’s, shorter content is your best bet at going viral. Since blogs are generally 800-1200 words long, infographics, images, video clips and memes are more likely to go viral due to their shorter length.

Make the content more relatable

Audience interaction may be a crucial part of a content marketing strategy, but when it comes to creating viral content, the content itself needs to be interactive. A majority of the blogs or opinion pieces that go viral are usually more relatable to the readers.

If a majority of the readers can relate to your content, they are more likely to share it on their social media accounts and start the domino effect that eventually makes the post go viral. Obviously, you need to conduct an audience survey to see who the target audiences are and how you can engage them with your content.

Wrapping it up

You need to try a number of things to hit the right chords with the audience. Since there is no definite roadmap for success in the domain of viral content, you have no other option but to try all the possibilities that are available to you. If the stars are in your favour, you may get to see your content getting thousands of shares in less than 24 hours. Until then, exercise the suggestions that you just received to boost your chances.

Continue reading to discover how to drive more traffic to your website:

5 Digital marketing trends for freelancers

Author bio

Nionica Starc is a senior content marketer at a reputed e-commerce website in Australia. He is also a part of the leading assignment help provider – MyAssignmenthelp.com, where he offers quality Kellogg’s supply chain  SWOT analysis to students on marketing topics.

Here’s a really interesting slide show called Advertising:

Past, present and future.

It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed – and continue to change. Are the days of ‘traditional’ advertising really numbered?

The presentation, prepared by Invitro Innovation of Singapore, goes right back to the beginning of the advertising industry and shows just how far we’ve come. Will we ever see classic press ads again or has the entire advertising paradigm shifted? Is creativity still key or is it now just a numbers game? The internet and new media seem to have changed everything we used to believe in. It’s no longer enough to interrupt people as they watch TV or read a magazine. Instead we’re told we have to engage with people on a personal level and talk to them one to one. But, then again, didn’t we always do that? Although the printed word may have given way to the binary byte, are the principles of advertising any different now compared to thirty, forty, fifty years ago?

 

Advertising: Past, Present and Future from Invitro Innovation

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future.

Read the top tips on writing for social media

This article focuses on tips which will ensure your social media posts are relevant and other people find them useful enough to share, because this is what social media is all about.

1. Have a goal to every post

What is the desired outcome you want for the post you are making? What action do you want people to take after interacting with a Facebook post, tweet or other social media posting? Keep this in mind with every post you make and you will gain a loyal following.

2. Catch them with the headline

If you want anyone to read what you write, better make sure they read the headline. The best way to be sure of this is to write a compelling headline. Your headline should be short and pack a punch. It should arouse curiosity in your reader and at the same time let them know exactly what they are getting. How To headlines have been found to work extremely well.

3. Get into the good bits from the start

Let your reader know exactly what they are getting from the start of your post. This is because modern life has so many demands on our time. If your readers are captivated by the first few lines of your post then they are likely to read on to the end. Therefore use the introduction to share the most important information and the rest of your article to expand and explain.

4. Make every word earn its placesocial media icons

Choose your next words carefully: they may be the only words anyone will ever pay attention to. Twitter is designed to make sure people say their most important words and cut out the fluff. This is a very good habit to learn and transfer to your Facebook and blog writing too. Always keep the first rule in mind though as you need to select the right words which will communicate your message succinctly.

5. K.I.S.S

Keep It Simple Stupid: this pertains to your post as well as the story you are trying to tell. Why use a complex word when a simple one will do? Tell your audience what you are going to tell them, then tell them, and then tell them what you have just told them. Abbreviations are better left out because they do not mean the same to every one of your readers. It is also good to link directly to sources and your readers can get more from your posts. This way you create a reputation for yourself.

6. Create visual impact

Use but do not over use graphics. Just like your words every graphic should earn its place in your article or post. Images will appeal to a different audience because people absorb information in different ways. Therefore when appropriate always use an image to support the story you are selling band make a visual impact.

7. Always keep your reader in mind

This is just as important as the first tip: when writing for social media, always keep your thoughts on what your reader wants and what benefits they will get from reading your content. If you are selling a product always make sure you respect your audience and create value in every tweet and Facebook posts.

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.

The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as a support to other marketing activities by a business and is usually something which will either be extremely subtle or something that will catch your eye immediately.

Here you can find 5 really cool ambient media executions

Due to the progress of technology, ambient media is much, much easier to manage than it would have been if the concept was born ten years earlier. From huge projections onto a building to the writing on your shopping trolley, ambient media advertising is all around us. Here are examples of five of the coolest ambient media designs we have come across…

Rest Stop Tunnel

tunnel

This has to be one of the most unique and enterprising adverts we have ever seen. For a restaurant to pick this idea up and pull it off is simply sublime. The fact that it has you driving straight into the mouth of a person at an all-you-can-eat restaurant is divine. This would certainly catch the eye while the play on words makes this advert both intelligent and funny.

If you are looking for an example of bold ambient media, then this is the example for you!

Nationwide Insurance

Nationwide InsuranceThis would have been a bit of a struggle to tidy up when the advertising was finished! This ingenious ambient media idea creates not only an extremely stand-out image, but helps sell the business in one fell swoop. Now, anybody who passes by this building either in air or on foot would immediately notice the slight accident that the building has had – and the insurance company that is there to pick up the pieces.

Extremely intelligent – the van was a nice touch, too.

This is truly intelligent marketing.

Watch Advertising

Ambient media does not have to be as ambitious and bold as those above. It can be more accented and nuanced like this. It immediately creates two things – a chance to see what the watch would maybe look like on your wrist and an imprinted memory of the watch company providing them!

What a great idea, not only would you slip it on without thinking but it would instantly catch your attention when you do.

Alcro Paintsalcro paints

This is a cracker of a photo. It would catch anybody’s attention with the paint spilling above and beyond the photo itself. This creates an instantly attractive and enticing photo, which would make anybody would stop and have a look. It would have you questioning who was involved in the fight, instantly getting you involved in the picture’s history. Above all it gets across the vibrancy of the company’s coloured paints.

Crunchy Nut

Kellogg’s have always been known for their wacky advertising campaigns, especially with Crunchy Nut, one of their flagship cereals. The ambient Crunchy Nut admedia used for Crunchy Nut last year was a real work of art associating the crunch of autumn leaves with its product. Sure to raise a smile it at once gets across the product’s key feature and reinforces the product name in people’s minds.

This type of amusing advertising always opens up people’s minds, moods and importantly for the business, their wallets. It also gets people talking, often generating press coverage which gives the product even more – free – publicity. It’s a truly interesting and abstract way to catch people’s attention.

Does internet marketing work for freelance creatives? The internet as a tool for new business is a fallacy. It’s still in its infancy so it’s making all the claims that advertising did when it started. That it can turn you into a success overnight. We are bombarded with online success stories but these are a tiny minority. Just because you have a high google ranking, good social marketing, an amazing blog and a regular newsletter, doesn’t mean you’ll get more work than a guy who just takes his portfolio round agencies. In fact you’ll probably get less, because these take so much effort to maintain and do well that you won’t have time to do any real work.

Remember: All advertising is a reminder

Advertising, and internet marketing in particular, supports all your other communication activities. People do not buy based on an eDirect Mail, but they may after having met you and you remind them of how good you are. They don’t hire you based on one meeting, they remember you later when a job comes in and you are still top of mind (if you’ve reminded them about yourself).

Marketing and communication is a cooking pot. You have to get the mix right and present it well. There are no magic fixes and don’t fall for the online hype. By spending all your time and energy servicing the different online marketing options (social marketing, SEO, newsletters, etc.) you will probably neglect the tried and tested traditional methods of calling and making appointments. Don’t be shy and hide behind your website. There is nothing like getting out there and meeting people.


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