Here’s some handy SEO tips. Many freelancers depend on a high Google-ranking for a large portion of their work. But Google is changing the way it ranks websites. The traditional Pagerank system is changing to social networks. It’s time for freelancers to get popular or start slipping down the ranking and missing out on jobs. Copywriter Collective looks at the changes.
We have been told for a long time that backlinks are king. If you want to have a high ranking Google ranking you must have good websites linking to you. It’s based on the logical principle that the more sites link to you, the more important your site must be, but unfortunately the system is open to abuse.
Many companies have bought backlinks or made fake ones. Even though Google constantly tweaks its algorithm to weed them out, it’s been a losing battle for them.
For that reason Google is gradually changing its system. Now it’s looking more to social networks to see who has more Followers or Fans, and ranking them more highly.
It’s still open to abuse but it’s more difficult to get genuine Likes. These networks, particularly Facebook, weed out fake users very efficiently. Of course you can buy Fans on Fiverr.com but they don’t usually stick around.
Is this the death of the SEO industry? Not quite, but it does mean returning the focus to genuine marketing – creating interesting content and engaging with your audience. Building up real relationships.
- What do these SEO tips mean for freelancers?
Freelancers usually have a personal Facebook page, but if Google switches to this type of ranking it is better for them to get a company page with Likes, rather than friends. Many already have a Twitter account and this is useful, as is a blog.
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Well, I think the social media plays an important role rite now… Especially for getting the traffic.
But somehow I often see the fanspage share a link but use a short link such as bit.ly or tiny url.
What do u think about it? Is it also considered as a backlink?
That’s a good observation. Short URLs have two major benefits I can think of. The first is that with Twitter you only have 140 characters, and a long URL can use up all of that, so it’s best to shorten it. When you use social media atomization tools like Hootsuite.com, which enable you to post to all your social media accounts (Twitter, Facebook, etc) at once, then you can shorten long URLs with bit.ly or ow.ly. The second major benefit is that you can then track how many clicks each link gets using Hootsuite.
The links still serve as backlinks, driving search engines and traffic, which is always good. If you send people back to your blog then it’s very useful in building your website and getting people off Facebook (where they’re not focused on you) to a website where they are.
It’s interesting how you put social signals to be the new backlinks. Yes, getting backlinks from authority sites doesn’t just happen overnight. Getting likes, +1’s, retweets and shares are somewhat faster and can help in terms of ranking.
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