Creative Insights

Creative thinking from the world’s leading copywriters

email-copywriting-content-copywriter-collectiveTips-copywritercollective

Email copywriting tips to create content people want to read

Let’s make one thing clear right away: email copywriting could be a bit hard. The fact that makes it hard is the abundant competition. With an average person receiving over a hundred emails every day, engaging them can be a challenge. But…
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Copywriter of the week : Jack

“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.” - David Ogilvy This quote represents how I decided to live my life because I think that being a rebel is necessary to make a difference. Well,…
first-paid-copywriting-gig-copywriter-collectiveMyfirstPAID-copywritercollective

How I got my first PAID copywriting gig… In less than 7 days

Starting out in any new field of work inspires FEAR in almost anyone. First of all, you are changing from what you know to something wholly new. In most cases anyway. I was pretty concerned I wouldn’t be able to hack it… but I wanted…
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Copywriter of the week : Aditya

Writing about yourself can be tricky at the best of times. First-person feels too self-centered, littered carelessly with the letter 'I'. The second person feels anxious and filled with self-doubt. As if you're talking to yourself in a mirror…
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Copywriter of the week : John

Hi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park. I’ve…
build-digital-presence-covid-copywriter-collectiveDigitalPresence-copywritercollective

5 Ways to build your digital presence during COVID-19

Social media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as…
convincing-speech-call-copywriting-copywriter-collectiveConvincingSpeech-copywritercollective

Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…
copywriting-competition-bizarre-copywriter-collectiveTheBizarre-copywritercollective

Copywriting Competition: the bizarre sales pitch

Want to take part in out copywriting competition? Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy? Maybe now is a good time to sell…
podcasts-freelancers-copywriter-collectivePodcastFreelancers-copywritercollective

5 Podcasts every freelancer needs to listen to

It’s a well-known fact that freelancers are some of the busiest people on the planet. Running your own business, balancing client needs and producing great creative work can be exhausting. Podcasts are great to listen to when you're doing…

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