Creative Insights
Creative thinking from the world’s leading copywriters
MyfirstPAID-copywritercollectiveHow I got my first PAID copywriting gig… In less than 7 days
Copywriting SkillsStarting out in any new field of work inspires FEAR in almost anyone.
First of all, you are changing from what you know to something wholly new. In most cases anyway.
I was pretty concerned I wouldn’t be able to hack it… but I wanted…

Copywriter of the week : Aditya
NewsWriting about yourself can be tricky at the best of times. First-person feels too self-centered, littered carelessly with the letter 'I'. The second person feels anxious and filled with self-doubt. As if you're talking to yourself in a mirror…

Copywriter of the week : John
NewsHi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park.
I’ve…
DigitalPresence-copywritercollective 5 Ways to build your digital presence during COVID-19
Copywriting Skills Marketing & PRSocial media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as…
ConvincingSpeech-copywritercollectiveGiving a convincing speech? Call a copywriter!
NewsWhen you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…
TheBizarre-copywritercollectiveCopywriting Competition: the bizarre sales pitch
NewsWant to take part in out copywriting competition?
Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy?
Maybe now is a good time to sell…
PodcastFreelancers-copywritercollective5 Podcasts every freelancer needs to listen to
Copywriting Skills FreelancingIt’s a well-known fact that freelancers are some of the busiest people on the planet. Running your own business, balancing client needs and producing great creative work can be exhausting. Podcasts are great to listen to when you're doing…
challengesoffreelancers-copywritercollectiveChallenges of being a freelancer amidst the pandemic
Copywriting Skills Freelancing2020 is a year filled with all kinds of challenges. Hurricanes aside, COVID-19 has proven to be one challenging pandemic, not only for full-time employees but also for our workers. As was the case with the rest of the world, many gig workers…
multilingualcontent-copywritercollectiveA guide on how publishers can provide multilingual content using translation services
Copywriting Skills TranscreationThe global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly,…
