Creative Insights

Creative thinking from the world’s leading copywriters

build-digital-presence-covid-copywriter-collectiveDigitalPresence-copywritercollective

5 Ways to build your digital presence during COVID-19

Social media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as…
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Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…
copywriting-competition-bizarre-copywriter-collectiveTheBizarre-copywritercollective

Copywriting Competition: the bizarre sales pitch

Want to take part in out copywriting competition? Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy? Maybe now is a good time to sell…
podcasts-freelancers-copywriter-collectivePodcastFreelancers-copywritercollective

5 Podcasts every freelancer needs to listen to

It’s a well-known fact that freelancers are some of the busiest people on the planet. Running your own business, balancing client needs and producing great creative work can be exhausting. Podcasts are great to listen to when you're doing…
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Challenges of being a freelancer amidst the pandemic

2020 is a year filled with all kinds of challenges. Hurricanes aside, COVID-19 has proven to be one challenging pandemic, not only for full-time employees but also for our workers. As was the case with the rest of the world, many gig workers…
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A guide on how publishers can provide multilingual content using translation services

The global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly,…
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The best and worst types of clients

Many freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have. There are many types of clients out there. You will hit it off with some, and others…
covid-work-from-home-copywriter-collective WorkFromHome-copywritercollective

Coronavirus: How to work from home, the right way

Work from home has become a reality for most of us right now- whether we like it or not. At first, we were under the impression that this way of living is excellent. We imagine we will have more time for ourselves, our families, and be able…
andrew-french-british-copywriting-paris-france-copywriter-collective

Copywriter of the week : Andrew

Hello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much. I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London,…

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