Creative Insights

Creative thinking from the world’s leading copywriters

effective-compelling-landing-page-copywriter-collective LandingPageCopy-copywritercollective

4 Steps to writing effective and compelling landing page copy

In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…
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How rejection can sharpen your skills as a copywriter

Letters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter. Just think back to every single time you asked for a job, a date, a higher…
productive-work-self-improvement-copywriter-collectiveFreelancers-copywritercollective

Freelancers: How to be productive and happy with a bit of self-improvement

Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…
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Struggling to work from home? Here’s what worked for me

It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
catherine-french-copywriting-paris-copywriter-collective

Copywriter of the week : Catherine

Every single one of us has had setbacks. We’ve had financial problems, health issues, loss, embarrassment, failures, and frustrations. The question isn’t really how many setbacks we’ve had, or who’s had the worst – the question is:…
features-benefits-marketing-messaging-copywriter-collective

Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
only-marketing-skill-need-copywriter-collectivemarketingskill-copywritercollective

The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning. Hey Adi, do you know what’s copywriting? No Ayush. What’s that new word? You employ it daily. What do you do when a customer at your…
inject-readability-email-copy-copywriter-collectiveinjectreadability-copywritercollective

3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the second……
must-reads-copywriter-collective

10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…

See our freelance copywriters

Connor

English copywriter

Lives in Athens, Greece
I’m an advertising creative living and working in Athens, Greece. I’ve written campaigns for some of the best-known brands around and a few... Read more
AlcoholFinancial
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Arthur

Dutch copywriter

Lives in Amsterdam, Netherlands
What makes me different to other copywriters you could choose? Perhaps it is my extensive experience in a wide range of Dutch and international... Read more
AutomotiveElectronicsFMCGFood and Drink
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Rachel

English copywriter

Lives in Amsterdam, Netherlands
Rachel crafts multi-platform content with heart. From brand creative direction at adidas, to branded for VICE’s creative agency, her best asset... Read more
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Lixaida

American copywriter

Lives in Los Angeles, USA
Award-winning ECD // Adweek’s Creative 100 // Bilingual Spanish-English.... I'm a creative problem solver that just ended up in advertising. My... Read more
Brand contentContent MarketingCopywritingDigital marketing
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