Creative Insights

Creative thinking from the world’s leading copywriters

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Struggling to work from home? Here’s what worked for me

It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
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Copywriter of the week : Catherine

Every single one of us has had setbacks. We’ve had financial problems, health issues, loss, embarrassment, failures, and frustrations. The question isn’t really how many setbacks we’ve had, or who’s had the worst – the question is:…
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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
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The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning. Hey Adi, do you know what’s copywriting? No Ayush. What’s that new word? You employ it daily. What do you do when a customer at your…
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3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the second……
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10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…
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Copywriting and Covid-19: How to keep your mojo working

Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
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How does the COVID-19 outbreak affect content marketing and SEO?

The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
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5 lessons I’ve learnt from 5 years of running a content marketing agency

It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…

See our freelance copywriters

Karen

American Copywriter

Lives in Como, United States
Senior Digital Copywriter with 20+ years experience partnering with corporate and publishing clients to create B2C and B2B print content and digital... Read more
HealthcareTourism
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Jonathan

American Copywriter

Lives in New York, USA
I’m an American. ( I know!) But before I got my citizenship papers signed, I worked in ad agencies in London, Nairobi, Riyadh, Addis Ababa,... Read more
AutomotiveFinancialFMCGTechnology
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Daniel

English copywriter

Lives in Amsterdam, Netherlands
I’m a copywriter with years of experience crafting award-winning adverts. I’m an expert in dry humour and dry wit (sold separately), absurd... Read more
AlcoholEntertainmentFinancialFMCG
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Cecilia

Swedish copywriter

Lives in Malmö, Sweden
Home and garden, food, education, opera, public transport. During 20 years as a copywriter, I've deep-dived into numerous of different fields.... Read more
Food and Drink
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