Dutch guy relocated to Belgium. Digital native and (online) advertising professional. Started his career at one of the first online media agencies in The Netherlands. From there, interests and expertise moved to a more hybrid approach, in which digital is still very vital (and in many cases the heart of the campaign), but in close co-operation with other media. Specialised in concept, copy, (branded) content, creative direction and creative strategy for online and integrated advertising.
English
Automotive
Citroën, Opel, Renault, Cadillac, Hummer, Volvo, BMW, MINI, Mercedes-Benz, Yamaha, Toyota, Lexus, Fiat
Beauty/Cosmetics/Perfume
L’Oreál, Nivea, Nivea For Men
Durable Goods
Adidas
Electronics
Sony, Samsung, Philips
Energy/Fuel
Nuon/Vattenfall, Essent
Entertainment
ID&T
Fashion
Oger, Hugo Boss, Tommy Hilfiger
Financial
ABN Amro, Rabobank, ING, Belfius
FMCG, non food
Libresse
Food and Drink
Keizer Karel Bière Ommegang, Primus, Verkade, Grolsch, Johnnie Walker, Nestlé (KitKat), Hertog Jan, Knorr, Grand’Italia, Douwe Egberts, Beck’s, McDonald’s, Coca-Cola, Riedel Drinks, Bavaria
Government
Belastingdienst, Douane
Healthcare
Mediq Apotheken
Home and Garden
IKEA
IT/Telecoms
Microsoft, Fujitsu Siemens, Symantec, T-Mobile, Vodafone, KPN, Belgacom, Proximus, Tele2
Leisure
KLM, Travel Alberta, ANWB
Media
VRT, Sport 11, CHE Men’s Magazine
Non-Profit
Amnesty International
Retail
Ziggo, IKEA, Super De Boer, Albert Heijn
Services
Centraal Beheer Achmea, Zilveren Kruis Achmea, Agis, FBTO, Houthoff Buruma
Since 2011: BELGIUM: CCX (Colruyt Group, Halle) – BBDO Brussels – TBWA Belgium – BUBKA Antwerp – DDB Brussels – Anthem Brussels – AIR Brussels – These Days Y&R – GutzandGlory – Boondoggle – Emakina Belgium – Duval Guillaume Modem – FAMOUS – Prophets – Kunstmaan NETHERLANDS: XXS – INDIE Amsterdam – Lemz – SuperHeroes Amsterdam – Formlab Creative Agency – Doom & Dickson – World Champion Amsterdam – Mister Mortar – DLVR – JWT Amsterdam – Clockwork – Pickle Factory
Direct mail, Print ads, Radio scripts, TV commercials, Slogans, Websites
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