An extremely reliable and professional multi-disciplinary English copywriter who has created concepts and copy for most sectors, including FMCG, Healthcare, ICT and Finance. With many years’ experience of working in advertising agencies and for direct clients, Cathy quickly gets to grips with any project, from TV campaigns to press ads, websites, blogs or corporate newsletters. She’s also good at editing (straightening out tangled thoughts and making dull words sparkle) and at Dutch-to-English transcreation (geen ‘Dunglish’ meer!).
Cathy’s Copywriter Portfolio
Industries & Clients
Automotive
Ascari; BMW; New Mini; Suzuki; Vauxhall; Volkswagen
Beauty/Cosmetics/Perfume
Roc; Roche Skincare; E45
Durable Goods
Bose; Canon; Denon; Epson; Philips
Electronics
Hitachi
Energy/Fuel
Shell
Entertainment
Legoland; West Midlands Safari Park
Event organisation
CMP (trade shows)
Fashion
Etam; Falcon; Henk; Mexx; Tommy Hilfiger; Viktor & Rolf
Financial
ABN Amro; Accenture; American Express; Bradford & Bingley; CSMA; Fortis; GGN; GRE; Lloyds TSB Nederland; NatWest; Royal Bank of Scotland; TSB International
FMCG, non food
Philips
Food and Drink
Amstel; Chiquita; Cinzano; Heineken; Jim Beam; Kellogg’s; Lowenbrau; McDonald’s; Mentos; Metaxa; Nestlé Coffee-mate; Perrier; Returnity; Skol; Tiddley’s Foods; Twix
Government
Amstelveen City Council; Veolia Water
Healthcare
M-to-P experience in almost every product area. Supplementary information available on request.
Home and Garden
Canon; Dutch Flower Bureau; Luxaflex; Philips; Texas Homecare and Wickes
Industry/Chemical
Akzo Nobel; Avery/Dennison; DHL; Esko-Graphics; Kimberly-Clark; M-Real; PQ Europe; SOS Software & Services; Tarantella; Fruitmasters Holland and Versteijnen Transport
IT/Telecoms
Apple; Credica; Digital Media Centre; Infobank; Kyotek; NEC; Nokia;Orbotech; SOS Software & Services and Tarantella
Leisure
Burj Al Arab, Edwardian Hotels; Envision; Legoland; Leicester City Lottery & Postcode Lottery; Luden; Parkfield Entertainment; Sky Digital and West Midlands Safari Park
Luxury goods
Bose, Denon, Henk and Moonen
Media
Activeworlds Europe; Belgacom; Digital Media Centre and Sky Digital
Non-Profit
Foundation for Conductive Education; IICD and ING Chances for Children
Property/Construction
Bouwfonds; ING Real Estate; move.co.uk; Zuidas and Homburg Group
Recruitment
Forbo Flooring; Fortis; Fujifilm; Kelly Services; Manpower; OgilvyOne Middle East and Nike
Retail
Canon; Compaq; Epson; Harrods; Texas Homecare and Wickes
Transport
Cathay Pacific; DHL; Emirates; KLM and Thomas Cook Cruises
Other
Animal Health: Bob Martin; ProMeris Scientific: Nucletron Educational: Nuffic
Agencies as an employee
Davidson Pearce, Hilton Advertising, Leo Burnett, Marshall Advertising, Leagas Shafron Davis Chick, Herman Beasley Norris, Medicus DMB&B (English copywriter)
Agencies as a freelancer
Netherlands: 360º, ADK, Aliens, BBCW/Y&R, Ben/Boost, BSUR, Cayenne, Dart Design, DCVF, DDB, Edelman, Eigen Fabrikaat, Esselink, Fabrique, Francable, G2, Grey, Happy Brand Mixed Media, Hunter Douglas, JWT, JWT Europe, Krueger Marketing Communicatie, Lodeizen Reitsma, Luminus, MarketingXperts, Marketing-21, Maximum, Mexx, Millford Brand-id, McCann, Multicom DDB, Mundocom, OER, Ogilvy Healthworld, N=5, NICC, NRG3, PMC, P-Nuts, Pool Worldwide, PPGH/JWT, Puur, Reclameteam Verhoeven, RedCell, Saatchi Direct, Space Expo, Sudler & Hennessey, Tarzan Projekten, TBK, TBWA, Tequila, TMP Worldwide, TNT, Tommy Hilfiger, Treehouse, Tribal DDB, Van Spronsen, VanVan, Woedend London: BH McCann, Carlson, Dowell & Associates, Euro RSCG, Expression, Finex, Grey Healthcare, IMP, Innovation, McCann, McCann Healthcare, OgilvyOne, WDPA Dubai: OgilvyOne Middle East (English copywriter)
Media types
Articles, Brand guidelines, Corporate identity, Direct mail, Editorials, Internal communications, Manuals, Newsletters, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Websites
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