Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriters: Are you charging what you’re worth?

What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging. So they consult that well-known pricing expert, Mr Google, to…
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Crisis, communication and COVID-19

It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…
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Four Ways to Better Care for Your Clients

Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…
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5 Fiction-writing tips to apply to copywriting

Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy. Which I actually…
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5 copywriting tips to put a little pep in your step

So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…
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Diversify your income in Covid-19 with transcreation

The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…
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Psychological copywriting hacks

Copywriting can feel like one of those elusive skills that only the chosen few can hack. However, anyone can hack copywriting if they put their minds to it. This is not a skill reserved for a few; you too can truly possess it and be great at…
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The perfect Dutch freelance copywriter for your next project

Are you looking for a Dutch freelance copywriter to sharpen up your web content? You may be looking for a freelance SEO copywriter who will raise your Google rankings. Or do you need some good copy for an online B-2-B campaign? We have answered…
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Do you need new clients if you have a demanding workload?

I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…

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