Creative Insights
Creative thinking from the world’s leading copywriters

5 Ways marketing teams can use high-quality writing
NewsIn this day and age, people of all shapes, sizes, nationalities, and ages go online for their daily information fix. In a world where digital marketing reigns supreme, there is only one way for entrepreneurs and marketers to hook audiences and…
freelance-writer-copywritercollectivePerks of being a stay-at-home mom/freelancer
Freelancing Work HabitsGeninna Ariton gives us a little insight into her day as a stay-at-home mom come, freelance writer.
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A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…
Photo by TookapicVirtual Coworking: could it make you a more productive freelancer?
Work HabitsIt’s probably happened to you before: you fire up your laptop full of the best intentions, ready to finish that big draft on your to-do list. You are a pillar of focus and productivity. Then, before you know it, hours have passed. You’ve…

How can digital marketing work for your business?
NewsWith advancements in modern technologies, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies…

5 writing tools to help create better web content
Content & StrategyIf you want to produce good website content, then you are surely in the right place. Because today we are giving you a list of top writing tools that will help you in creating simple yet professional content writing. As most copywriters know,…

How to look after mental health and well-being
FreelancingBeing a freelancer is one of the best career options out there: You’re your own boss, you don’t have to commute, and there’s always an opportunity to earn more. However, it also has its own set of disadvantages. According to Epson's research,…

Capture the interest of a client with storytelling
Freelancing Marketing & PRFreelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…

Turn that frown upside down: how to make unhappy fans happy customers
Agency Life FreelancingAlex Bateman has a successful business. His business took off after a few years of struggle. His peers and contemporaries often asked him, what’s the secret of his success, he told them, “Customer is king”. What really worked for Alex…

What to do with yourself when you’re in between work projects
Freelancing Work HabitsI have recently experienced a drought in my workload. Life as a Freelancer includes dry work patches that come and go. However, there was a significant moment where I was short of work and my financial reserves were running low. But more than…
