Creative Insights
Creative thinking from the world’s leading copywriters

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Hiring a copywriter NewsIs it time to hire a content copywriter for your business? No matter how you look at it, when it comes to content and reaching your target audience, you need an entire team that is on top of things. You can’t just expect one person to handle…
Advertising-trends-copywritercollective5 Advertising trends that rule the market in 2020
Copywriting Skills Marketing & PRJust a few years ago, artificial intelligence and interactive data were impressive technologies that only a few businesses dared to delve into. Today, these innovative trends are foundational components of any effective advertising strategy.…

5 Ways marketing teams can use high-quality writing
NewsIn this day and age, people of all shapes, sizes, nationalities, and ages go online for their daily information fix. In a world where digital marketing reigns supreme, there is only one way for entrepreneurs and marketers to hook audiences and…
freelance-writer-copywritercollectivePerks of being a stay-at-home mom/freelancer
Freelancing Work HabitsGeninna Ariton gives us a little insight into her day as a stay-at-home mom come, freelance writer. 8:14 A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…
Photo by TookapicVirtual Coworking: could it make you a more productive freelancer?
Work HabitsIt’s probably happened to you before: you fire up your laptop full of the best intentions, ready to finish that big draft on your to-do list. You are a pillar of focus and productivity. Then, before you know it, hours have passed. You’ve…

How can digital marketing work for your business?
NewsWith advancements in modern technologies, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies…

5 writing tools to help create better web content
Content & StrategyIf you want to produce good website content, then you are surely in the right place. Because today we are giving you a list of top writing tools that will help you in creating simple yet professional content writing. As most copywriters know,…

How to look after mental health and well-being
FreelancingBeing a freelancer is one of the best career options out there: You’re your own boss, you don’t have to commute, and there’s always an opportunity to earn more. However, it also has its own set of disadvantages. According to Epson's research,…

Capture the interest of a client with storytelling
Freelancing Marketing & PRFreelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…
