Creative Insights

Creative thinking from the world’s leading copywriters

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5 simple ways a UX audit can help a freelancer’s website

As a freelancer, conducting a UX audit may be essential for improving your website. But what is a UX audit and how will you benefit from this? We gained some insider information from a professional UX designer who has kindly shared 5 pointers…
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Freelancing vs Agency Life: which one should you choose?

When I first delved into the professional world, most of my time went into deciding whether to opt for a fixed agency or choose to freelance. If you have just graduated from your University or planning to start working soon, then you too will…
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The 7 deadly sins of a freelancer

Freelancing is a convenient career option for people who hate a 9-to-5 job. A freelancer is their own boss and can work from the comfort of their home or any other place-of-preference. Many freelancers earn a higher income than people who are…
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5 THINGS LAWYERS CAN LEARN FROM COPYWRITERS

Lawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply…
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AGONY ANT: LEGAL COVERAGE FOR FREELANCE COPYWRITERS

Q: “What legal forms (e.g. retainers, contracts) do freelance copywriters need?” – Brittany, USA I think it’s fair to say that many of us don’t bother too much with freelance contracts because they’re just so pleased to get…
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HOW BUYERS BUY – THE LESSONS FOR COMPANIES AND COPYWRITERS

One of the great things about being a copywriter is learning from your clients. The following was shared with me by Cindy Barnes at Futurecurve. It explains the process buyers go through when they’re deciding what to buy and – crucially…
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10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…
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JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

Terminators 1 and 2 were two of my favourite films growing up. They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…
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Copywriter of the week : Cecilia

Mind the gap Time is a funny concept. Ten years can seem like an eternity one day, to have you scratching your head in sheer bewilderment asking yourself “What just happened?” the next. More often than not, I look back at London in the…

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