Creative Insights

Creative thinking from the world’s leading copywriters

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HOW BUYERS BUY – THE LESSONS FOR COMPANIES AND COPYWRITERS

One of the great things about being a copywriter is learning from your clients. The following was shared with me by Cindy Barnes at Futurecurve. It explains the process buyers go through when they’re deciding what to buy and – crucially…
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10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…
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JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

Terminators 1 and 2 were two of my favourite films growing up. They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…
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Copywriter of the week : Cecilia

Mind the gap Time is a funny concept. Ten years can seem like an eternity one day, to have you scratching your head in sheer bewilderment asking yourself “What just happened?” the next. More often than not, I look back at London in the…
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Copywriter of the week : Miriam

In one sense I arrived late to the party, in another I was there long before everyone else. Either way, I was copywriting for over 25 years before I actually realised it was a profession. Today, I’m a senior copywriter living close to Amsterdam…
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Copywriter of the week : Wim

Languages have played a crucial role in my professional life, from the very start. After my secondary school, back in the eighties, I started as a teacher. Dutch and English. I loved teaching but was more interested in sales and marketing.…
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Copywriter of the week : Kristi

  I’ve lived in the US, specifically Iowa, my entire life. I grew up in a fairly rural area but always knew I wouldn’t stay there. When I was getting ready to graduate high school, I found out about the profession of copywriter and…
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Copywriter of the week : Lucy

I guess you could call me a nomad. Okay, I’ll be honest. It’s a classic case of itchy feet. I’m not hip enough to be called a ‘digital nomad’ though. I’ll leave that to the cool kids. I’ve lived all over – Ibiza, Majorca,…
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Copywriter of the week : Novi

Hi, I'm Novi. I found the communication industry as my creative roots since 2004, while currently, I'm in love with my playground in transcreations , startups content creation and localisation. Currently, I'm working with some Transcreation…

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