Creative Insights
Creative thinking from the world’s leading copywriters

Copywriter of the week : Rita
News
My name is Rita Pavide and I am a copywriter in Jurmala – the largest resort town on the Baltic sea coast. It is located 25 km from Riga, the capital of Latvia, and stretches between the Gulf of Riga and the Lielupe River. Now it is the…

Copywriter of the week : Ozhan
News
Alametifarika is one of the leading advertising agencies serving the best brands in its category like transportation, communication and finance. It is the best local agency in Turkey where I worked for 3 years. I also worked for 7 years at…

Copywriter of the week : Suziette
News
Writing came naturally to Suziette.
I started writing poetry when I was 9 years old. So it was no wonder I dived into short stories at 13years. 10-15 years later, I was writing scripts for stage productions, stories for social media handles…

Copywriter of the week : Michele
NewsAs someone who has been writing professionally since 1997, it sometimes surprises me that I get more pleasure from writing now than I did when I first started. Even though I write and edit for a living, whenever I have free time, I find myself…

Copywriter of the week : Jesper
NewsCoincidence and diligence
No clue
When you love to write, there are many strange directions that you can go career-wise. One of the funniest and most perverse solutions is the copywriting profession. In fact, it was neither a profession…

Copywriter of the week : Benjamin
News
I don’t believe the work of any freelance copywriter, anywhere in the world, is ever easy. But, if the last decade is anything to go by, an interesting career is certainly guaranteed. I began my own career close to where I’m based…

Copywriter of the week : Boy
News
Where were you based before Amsterdam?
At age 21, freshly graduated from event management, I literally had no idea what to do. But I was damn sure of two things. I was not going to work in event management and I hated the idea of being in…

E-commerce: the product copywriter and the photographer
Content & Strategy Copywriting Skills SEOA picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…

Parents working from home: How to balance the family-life and work-life
FreelancingWorking parents find it difficult to balance family-life and work-life in this hectic world and the same applies to parents working from home. Raising little ones is a very demanding job and requires a lot of attention. Of course, the same can…
