Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Suziette

Writing came naturally to Suziette. I started writing poetry when I was 9 years old. So it was no wonder I dived into short stories at 13years. 10-15 years later, I was writing scripts for stage productions, stories for social media handles…
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Copywriter of the week : Michele

As someone who has been writing professionally since 1997, it sometimes surprises me that I get more pleasure from writing now than I did when I first started. Even though I write and edit for a living, whenever I have free time, I find myself…
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Copywriter of the week : Jesper

Coincidence and diligence No clue When you love to write, there are many strange directions that you can go career-wise. One of the funniest and most perverse solutions is the copywriting profession. In fact, it was neither a profession…
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Copywriter of the week : Benjamin

  I don’t believe the work of any freelance copywriter, anywhere in the world, is ever easy. But, if the last decade is anything to go by, an interesting career is certainly guaranteed. I began my own career close to where I’m based…
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Copywriter of the week : Boy

Where were you based before Amsterdam? At age 21, freshly graduated from event management, I literally had no idea what to do. But I was damn sure of two things. I was not going to work in event management and I hated the idea of being in…
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E-commerce: the product copywriter and the photographer

A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
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Parents working from home: How to balance the family-life and work-life

Working parents find it difficult to balance family-life and work-life in this hectic world and the same applies to parents working from home. Raising little ones is a very demanding job and requires a lot of attention. Of course, the same can…
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10 Questions you should ask yourself before becoming a freelancer

Freelancer – the clue is in the name. The feeling of freedom from having an employer; no structured hours, unlimited income, working for yourself. Sounds absolutely perfect doesn’t it? So many people think, ‘I can do this for myself’,…
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5 simple, yet highly effective logo designs for inspiration

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand,…

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