Creative Insights

Creative thinking from the world’s leading copywriters

james-english-copywriting-cincinnati-us-copywriter-collective

Copywriter of the week : James

For simplicity say I’m based in Cincinnati, Ohio, a middle-sized city in a middle-sized state in the American Midwest. But Loveland, a small river town outside Cincinnati’s beltway, is where I’m writing from. The Miami River is a hundred…
dima-russian-copywriting-moscow-russia-copywriter-collective

Copywriter of the week : Dmytro

Hi! My name is Dmytro and I’m … a copywriter. I know, it may sound like in a scene of anonymous alcoholics meeting in a B-rated movie, and partly you’re right. We’re all addicted here. Ad-addicted, I mean. But our drug or alcohol or…
suzan-english-copywriter-collective

Copywriter of the week : Susan

You Would Not Believe the Crazy Things I’ve Written About My client, a geologist, hired me to help him write reports about storm drainage systems in a flat, lonely part of Texas known as the “Panhandle.” “It will be really boring,”…
oliver-spanish-copywriting-barcelona-spain-copywriter-collective

Copywriter of the week : Oliver

As a child I always was praised by my creativity in many school subjects, particularly when it was about drawing and writing, for the latter is that I studied journalism: My passion for writing and letting my imagination fly comes from a very…
balancing-heavy-easy-copywriter-collective

Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…
alberto-spanish-copywriting-new-york-us-copywriter-collective

Copywriter of the week : Alberto Triana

Give us a history of the companies you've worked for in the past Let me put them in order: Ogilvy & Mather, DDB Colombia, Mullenlowe SSP3, Mullenlowe Dubai and TBWA\RAAD (Dubai). All of them gave me good friends, great learnings,…
tom-english-copywriting-amsterdam-netherlands-copywriter-collective

Copywriter of the week : Tom Morris

LIFE OF A CARDIFF COPYWRITER I didn’t choose the Diff life, Cardiff chose me. Why am I here? I’m always here. For better or worse, I live here and I’ll probably die here. Cardiff’s got a number of different images. But in recent times…
content-marketing-omnichannel-copywriter-collective

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
dig-up-motivational-core-offer-copywriter-collective

5 Ways to Suck at Being a Freelancer

The joys of being a freelancer are, in no particular order: the freedom of being your own boss; choosing the jobs you want; constant variety; soaring like an eagle through the clouds of life. But, it’s really, really possible to be bad at…

See our freelance copywriters