Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Nigel

I basically moved to Berlin straight after finishing my degree in the UK. I’d spent my year abroad in Munich and it was during that time that I discovered Berlin. And kept asking myself why I hadn’t applied to go there from the start! Of…
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Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…
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Copywriter of the week : James

For simplicity say I’m based in Cincinnati, Ohio, a middle-sized city in a middle-sized state in the American Midwest. But Loveland, a small river town outside Cincinnati’s beltway, is where I’m writing from. The Miami River is a hundred…
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Copywriter of the week : Dmytro

Hi! My name is Dmytro and I’m … a copywriter. I know, it may sound like in a scene of anonymous alcoholics meeting in a B-rated movie, and partly you’re right. We’re all addicted here. Ad-addicted, I mean. But our drug or alcohol or…
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Copywriter of the week : Susan

You Would Not Believe the Crazy Things I’ve Written About My client, a geologist, hired me to help him write reports about storm drainage systems in a flat, lonely part of Texas known as the “Panhandle.” “It will be really boring,”…
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Copywriter of the week : Oliver

As a child I always was praised by my creativity in many school subjects, particularly when it was about drawing and writing, for the latter is that I studied journalism: My passion for writing and letting my imagination fly comes from a very…
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Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…
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Copywriter of the week : Alberto Triana

Give us a history of the companies you've worked for in the past Let me put them in order: Ogilvy & Mather, DDB Colombia, Mullenlowe SSP3, Mullenlowe Dubai and TBWA\RAAD (Dubai). All of them gave me good friends, great learnings,…
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Copywriter of the week : Tom Morris

LIFE OF A CARDIFF COPYWRITER I didn’t choose the Diff life, Cardiff chose me. Why am I here? I’m always here. For better or worse, I live here and I’ll probably die here. Cardiff’s got a number of different images. But in recent times…

See our freelance copywriters

Pamela

American Copywriter

Lives in New York, USA
I’m a high impact, low drama conceptual writer who learned from the best at top NY shops. I put lumps in throats, plant laughs in bellies and even... Read more
BeautyFinancialHealthcareTelecoms
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Paul

English copywriter

Lives in Madrid, Spain
I'm a freelance Senior Writer, Tone of Voice Consultant and Trainer. I’ve been fortunate enough to do this for some fantastic brands, including... Read more
ITTelecoms
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Matteo

Italian copywriter

Lives in Milan, Italy
I would like to work with clients who love creativity in all its forms, who love original ideas and especially courageous ones. I have a degree in... Read more
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Kurt

American copywriter

Lives in Stockholm, Sweden
An awarded creative lead and strategic storyteller with a solid academic background in marketing communications. Ex McCann, BBDO, JWT and Publicis.... Read more
AutomotiveElectronicsFood and DrinkTechnology
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