Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Paul Raphaelson

Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is…
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Copywriter of the week : Alan Shanley

The Right Words, Belfast: For words that sell! Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession…
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Copywriter of the week : Ville Vaajanen

A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure…
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Copywriter of the week : Cedric Giese

I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia.…
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Copywriter of the week : Tim Williamson

Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton…
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What is Voice Search? And Why Will VEO Be As Important As SEO?

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
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Social Media and the Freelancer

If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm. What does…
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Copywriter of the week : Gregorio Urbina

My name is Gregorio Urbina. I was born and raised in Costa Rica but professionally I would say that I grew up in Chicago. I spent 8 years there at agencies both big (FCB, Arc Worldwide, Y&R) and boutique (Ten35, common ground), before…
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What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…

See our freelance copywriters

Brendan

English copywriter

Lives in Liverpool, United Kingdom
Despite studying Business and Finance at college, I still ended up as a copywriter. Starting out in Manchester UK, with a small regional outfit,... Read more
AutomotiveConstructionEnergyFinancial
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Steph

English copywriter

Lives in London, United Kingdom
Hello, I'm Steph. I have nine years' experience creating copy for brands like Nike, American Express, Deliveroo, Philips and Booking.com. My... Read more
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John

American Copywriter

Lives in Los Angeles, USA
Wordslinger. Concepting king. 7+ years crafting copy that converts across tech, finance, & beyond. Building virality, one word at a time. ... Read more
AutomotiveFMCGFood and DrinkHealthcare
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Vanessa

English copywriter

Lives in Amsterdam, Netherlands
Storyteller. Conceptual thinker. Brand activist. Strategic tinkerer. Dreamer. Drawer. Doer. Maker… All-in-one hybrid creative. Copywriter on... Read more
FashionFood and Drink
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