Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Ville Vaajanen

A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure…
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Copywriter of the week : Cedric Giese

I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia.…
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Copywriter of the week : Tim Williamson

Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton…
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What is Voice Search? And Why Will VEO Be As Important As SEO?

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
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Social Media and the Freelancer

If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm. What does…
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Copywriter of the week : Gregorio Urbina

My name is Gregorio Urbina. I was born and raised in Costa Rica but professionally I would say that I grew up in Chicago. I spent 8 years there at agencies both big (FCB, Arc Worldwide, Y&R) and boutique (Ten35, common ground), before…
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What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
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Copywriter of the week : Ingrid De Jong

It was a bitterly cold November day in 2012 when I arrived in Amsterdam with my two Canadian cats Zoe and Ooshi and two suitcases. My favourite cousin Erwin was here to meet me as well as the iconic I Amsterdam sign outside Schiphol airport.…
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Copywriter of the week : Melissa Ruggles

Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The…

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