Creative Insights
Creative thinking from the world’s leading copywriters

How to Prevent Digital Thieves from Nabbing your Content
Content & StrategyAre you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club.
Sharing might be caring as far as digital content is concerned, but only…

Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks
NewsCopywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality.
It's celebration time at the 25th Golden Drum Festival with a day's full program of…

“Therapy pig” theory: How to get more creative with your business
Copywriting SkillsEvery month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…

Copywriter of the week : Paul Raphaelson
News
Who
I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is…

Copywriter of the week : Alan Shanley
News
The Right Words, Belfast: For words that sell!
Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession…

Copywriter of the week : Ville Vaajanen
News
A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure…

Copywriter of the week : Cedric Giese
News
I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.)
My first foray into advertising came at a small, 10-person shop in Richmond, Virginia.…

Copywriter of the week : Tim Williamson
News
Hi, my name is Tim.
I came into advertising at the tail end of the glory years.
Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet.
My old man was a copywriter at a place called Garland Compton…

What is Voice Search? And Why Will VEO Be As Important As SEO?
SEOLet’s start with a few voice search and VEO basics first …
What’s the difference between SEO and VEO?
VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
