Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Ingrid De Jong

It was a bitterly cold November day in 2012 when I arrived in Amsterdam with my two Canadian cats Zoe and Ooshi and two suitcases. My favourite cousin Erwin was here to meet me as well as the iconic I Amsterdam sign outside Schiphol airport.…
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Copywriter of the week : Melissa Ruggles

Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The…
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Copywriter of the week : Robert Phillips

Robert Huddlestone Phillips draws on 20 years experience as a writer in advertising and brand building. Having set out with Agencies in London, Dubai, and Amsterdam, he's learned on the job from the very best. He is currently completing projects…
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Copywriter of the week : Paul Falla

The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits.…
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Copywriter of the week : Shelley Travers

When I was growing up all I wanted to do was work in media, but everyone told me that it wasn’t likely to happen in Adelaide, and so while I was working as a High School English teacher, I booked a one-way ticket to London on impulse. Within…
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Copywriter of the week : Fraser Bailey

An alternative look at a career in advertising By Collective copywriter Fraser Bailey This is not another boring story of which clients I worked on while working for such and such an agency. Instead, it’s a more personal and football-related…
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Copywriter of the week : Stephanie Wollenberg

I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started…
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Has Digital Marketing Killed Off Branding & Creativity?

How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
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Insults, Book Titles and Headlines That (Hilariously) Beggar Belief

Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer,…

See our freelance copywriters

Jack

Spanish copywriter

Lives in Buenos Aires, Argentina
I’ve spent almost a decade in Argentina, working at some of the country’s top agencies — including Publicis, Wunderman Thompson, Havas, Don... Read more
AutomotiveFood and Drink
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Justin

English copywriter

Lives in Johannesburg, South Africa
I’m a Writer/Copywriter/Director/Creative Director/Illustrator with diverse experience in advertising and media. I work in a cross-section of... Read more
Event organisationFood and Drink
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Francis

French copywriter

Lives in Paris, France
From fundraising to sales promotion, from bank communication to online, and from radio spots to annual reports, Francis is a highly skilled and... Read more
AutomotiveBeautyChemicalCosmetics
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TJ

American Copywriter

Lives in Anthem, USA
I’ve never met a project I didn’t like. I’m always looking for new challenges and can’t wait to see where the next one takes me. I love... Read more
AutomotiveFinancialHealthcareTechnology
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