Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Tim Williamson

Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton…
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What is Voice Search? And Why Will VEO Be As Important As SEO?

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
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Social Media and the Freelancer

If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm. What does…
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Copywriter of the week : Gregorio Urbina

My name is Gregorio Urbina. I was born and raised in Costa Rica but professionally I would say that I grew up in Chicago. I spent 8 years there at agencies both big (FCB, Arc Worldwide, Y&R) and boutique (Ten35, common ground), before…
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What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
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Copywriter of the week : Ingrid De Jong

It was a bitterly cold November day in 2012 when I arrived in Amsterdam with my two Canadian cats Zoe and Ooshi and two suitcases. My favourite cousin Erwin was here to meet me as well as the iconic I Amsterdam sign outside Schiphol airport.…
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Copywriter of the week : Melissa Ruggles

Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The…
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Copywriter of the week : Robert Phillips

Robert Huddlestone Phillips draws on 20 years experience as a writer in advertising and brand building. Having set out with Agencies in London, Dubai, and Amsterdam, he's learned on the job from the very best. He is currently completing projects…
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Copywriter of the week : Paul Falla

The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits.…

See our freelance copywriters

Anthony

English copywriter

Lives in Barcelona, Spain
Multi-talented creative, copywriter, political cartoonist, author, illustrator and much more! English born, he has lived and worked in Barcelona as... Read more
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Terry

Chinese copywriter

Lives in Shanghai, China
I'm Terry, a copywriter in China. I'm a native of Hong Kong and relocated to Shanghai for almost 8 years, fluent in Cantonese and Mandarin... Read more
Food and Drink
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Nina

American copywriter

Lives in New York, USA
I’m an award-award winning creative who has developed poignant 360 campaigns for some of the world’s most incredible brands. I specialise in... Read more
BeautyEntertainmentFashionFood and Drink
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Joe

English Copywriter

Lives in London, United Kingdom
For 20 years I’ve worked at highly respected ad agencies, creating memorable, award-winning work for brands such as Nike, Coca-Cola, HSBC, Honda,... Read more
Food and Drink
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