Creative Insights

Creative thinking from the world’s leading copywriters

balancing-heavy-easy-copywriter-collective

Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…
alberto-spanish-copywriting-new-york-us-copywriter-collective

Copywriter of the week : Alberto Triana

Give us a history of the companies you've worked for in the past Let me put them in order: Ogilvy & Mather, DDB Colombia, Mullenlowe SSP3, Mullenlowe Dubai and TBWA\RAAD (Dubai). All of them gave me good friends, great learnings,…
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Copywriter of the week : Tom Morris

LIFE OF A CARDIFF COPYWRITER I didn’t choose the Diff life, Cardiff chose me. Why am I here? I’m always here. For better or worse, I live here and I’ll probably die here. Cardiff’s got a number of different images. But in recent times…
content-marketing-omnichannel-copywriter-collective

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
dig-up-motivational-core-offer-copywriter-collective

5 Ways to Suck at Being a Freelancer

The joys of being a freelancer are, in no particular order: the freedom of being your own boss; choosing the jobs you want; constant variety; soaring like an eagle through the clouds of life. But, it’s really, really possible to be bad at…
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Busy start to 2019

It's been a great start to the year with some exciting new clients and some old friends as well. Here is a small selection: A huge multilanguage project including 15 different languages with opportunus.cz, a long term project divived in…
barcelona-copywriter-collective

How to be a copywriter in Barcelona

A few tips and tricks for a freelance copywriter in Barcelona. Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…
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6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule.   Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…
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Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…

See our freelance copywriters

Nick

English copywriter

Lives in London, United Kingdom
I'ma multi-award winning Copywriter and Creative Director, with a wealth of experience working on world famous brands such as Unilever, Cadbury’s,... Read more
AutomotiveEnergyFashionFinancial
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Lucy

English copywriter

Lives in York, United Kingdom
I specialise in writing thoughtful copy for travel, lifestyle and property companies. I’ll turn my hand at most things though – I love a brief... Read more
Home and GardenLeisureLuxury goods
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Adrita

Indian copywriter

Lives in Mumbai, India
I'm Indian and I'm a writer-designer based out of Mumbai. I write on aspects of the creative industry, diaspora, women's issues in the arts,... Read more
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Dave

English Copywriter

Lives in London, UK, and Brussels, Belgium
Dave is an energetic, meticulous and passionate conceptual Senior Copywriter who can write with sniper-like accuracy across a wide range of industry... Read more
AutomotiveFinancialPharmaceuticalTechnology
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