Creative Insights

Creative thinking from the world’s leading copywriters

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Essential writing tips you need to know before you start a blog

Do you want to be the next J.K. Rowling? If you have a passion for writing, then your answer is probably yes. However, in today’s age of technology, more and more writers are turning towards a much more accessible and cost-effective medium…
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Five creative tips that will make you a kick-ass writer

Less than five years ago, creating copy was more about rewriting content from competitors. Now, the stakes are much higher, the competition is even tougher and the noise from the internet is deafening. Now more than ever, websites are looking…
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Different types of translation services in need today

The professional translation industry has dramatically evolved in recent years. There are a number of new terms that are used to describe the different translation services. Here are some of the common types of translation services offered by…
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5 reasons why time management is important for a freelancer

Starting your career as a freelancer, you must have thought about all the benefits that come with your new profession. Working from a preferred location without having to ‘punch in’, for instance. You will finally more control over our work-life…
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Who put the free in freelance?

Free is good. There’s ‘free as a bird’, ‘free to do what you wanna’ and ‘I’m free next Thursday’. Then there’s the other kinds of free. ‘Can you just bang out a sample paragraph or two’, ‘we’ve asked two other writers…
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Copywriter of the week : Cira

Cira, freelancer and founding partner of UNTO Being born and living in Barcelona, the most beautiful city in the world is a privilege. Well, except for the prices of rentals, the mass tourism and the number of dogs per inhabitant there.…
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The 4 Most Essential Writing Hacks for Writers

If you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you. If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…
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Copywriter of the week : Nigel

I basically moved to Berlin straight after finishing my degree in the UK. I’d spent my year abroad in Munich and it was during that time that I discovered Berlin. And kept asking myself why I hadn’t applied to go there from the start! Of…
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Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…

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