Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Cira

Cira, freelancer and founding partner of UNTO Being born and living in Barcelona, the most beautiful city in the world is a privilege. Well, except for the prices of rentals, the mass tourism and the number of dogs per inhabitant there.…
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The 4 Most Essential Writing Hacks for Writers

If you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you. If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…
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Copywriter of the week : Nigel

I basically moved to Berlin straight after finishing my degree in the UK. I’d spent my year abroad in Munich and it was during that time that I discovered Berlin. And kept asking myself why I hadn’t applied to go there from the start! Of…
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Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…
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Copywriter of the week : James

For simplicity say I’m based in Cincinnati, Ohio, a middle-sized city in a middle-sized state in the American Midwest. But Loveland, a small river town outside Cincinnati’s beltway, is where I’m writing from. The Miami River is a hundred…
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Copywriter of the week : Dmytro

Hi! My name is Dmytro and I’m … a copywriter. I know, it may sound like in a scene of anonymous alcoholics meeting in a B-rated movie, and partly you’re right. We’re all addicted here. Ad-addicted, I mean. But our drug or alcohol or…
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Copywriter of the week : Susan

You Would Not Believe the Crazy Things I’ve Written About My client, a geologist, hired me to help him write reports about storm drainage systems in a flat, lonely part of Texas known as the “Panhandle.” “It will be really boring,”…
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Copywriter of the week : Oliver

As a child I always was praised by my creativity in many school subjects, particularly when it was about drawing and writing, for the latter is that I studied journalism: My passion for writing and letting my imagination fly comes from a very…
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Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…

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