Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriter of the week : Miriam

In one sense I arrived late to the party, in another I was there long before everyone else. Either way, I was copywriting for over 25 years before I actually realised it was a profession. Today, I’m a senior copywriter living close to Amsterdam…
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Copywriter of the week : Wim

Languages have played a crucial role in my professional life, from the very start. After my secondary school, back in the eighties, I started as a teacher. Dutch and English. I loved teaching but was more interested in sales and marketing.…
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Copywriter of the week : Kristi

  I’ve lived in the US, specifically Iowa, my entire life. I grew up in a fairly rural area but always knew I wouldn’t stay there. When I was getting ready to graduate high school, I found out about the profession of copywriter and…
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Copywriter of the week : Lucy

I guess you could call me a nomad. Okay, I’ll be honest. It’s a classic case of itchy feet. I’m not hip enough to be called a ‘digital nomad’ though. I’ll leave that to the cool kids. I’ve lived all over – Ibiza, Majorca,…
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Copywriter of the week : Novi

Hi, I'm Novi. I found the communication industry as my creative roots since 2004, while currently, I'm in love with my playground in transcreations , startups content creation and localisation. Currently, I'm working with some Transcreation…
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Copywriter of the week : Justin

“He has a certain gnarled charm”, said a passer-by. “Oh, no wait”, she said as she put her glasses back on, “No… nevermind”. Did you know that freelancers are often in their dressing gowns, sometimes even when they’re doing…
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Copywriter of the week : Derek

  For someone who grew up introverted, it has been surprisingly easy to find icebreakers lately. People inevitably ask me, “How did a Canadian end up in Finland?”or, “How did an ex-banker end up as a copywriter?” or, “Why would…
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Copywriter of the week : Rita

My name is Rita Pavide and I am a copywriter in Jurmala – the largest resort town on the Baltic sea coast. It is located 25 km from Riga, the capital of Latvia, and stretches between the Gulf of Riga and the Lielupe River. Now it is the…
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Copywriter of the week : Ozhan

Alametifarika is one of the leading advertising agencies serving the best brands in its category like transportation, communication and finance. It is the best local agency in Turkey where I worked for 3 years. I also worked for 7 years at…

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