I am an award-winning Spanish copywriter and a creative director who has not stopped even for a minute since I started my career as a Madrid copywriter in advertising. That´s why I have wide experience and versatility to work on all types of accounts/brands/agencies, no matter how big or small they are, with seniority enough to manage, coordinate and oversee any project if necessary and a strong strategic-creative focus. You can count on me to do multi-channel campaigns, direct marketing pieces, concepts, slogans, creation of content, pitches, event director, creative direction, transcreations… just name it. There´s no challenge too big or too small. All that and much more is what I´ve been doing over more than 20 years from cities such as Madrid, Barcelona, Chicago, or Edinburgh. Professional, kind and easy-to-work-with person.
Oscar’s Copywriter Portfolio
Industries & Clients
Automotive
OPEL BMW KYMCO
Beauty/Cosmetics/Perfume
L´OREAL CAROLINA HERRERA
Electronics
SAMSUNG NEST
Energy/Fuel
REPSOL ENDESA ENEL GAS NATURAL
Event organisation
MOST OF THE BRANDS HERE
Fashion
LEVI´S
Financial
OPENBANK BBVA AMERICAN EXPRESS
FMCG, non food
CAMEL
Food and Drink
DANONE SCHWEPPES COCA-COLA SPRITE MINUTE MAID FANTA BURN NORDIC MIST BACARDI MARTINI BLACK ERISTOFF BOMBAY BOMBAY SHAPIRE DEWAR´S BACARDI BREEZER BRUGAL RUM HEINEKEN BUDWEISER NESSPRESO NESCAFÉ NESTLÉ PASCUAL
Healthcare
SANITAS DKV BAYER
Industry/Chemical
CSI SIDERUG CORPORATION REPSOL
IT/Telecoms
QWEST (US) CENTURY LINK (US) CANAL+ VODAFONE
Non-Profit
GREENPEACE
Services
STATE FARM (US)
Transport
IBERIA RENFE
Other
GEPAC JUAN XXIII FOUNDATION (FOR PEOPLE WITH INTELLECTUAL DISABILITIES)
Agencies as a freelancer
Ms&Mr Meet Darwin General Babel VCCP Prisma
Agencies as an employee
Draft FCB Chicago USA, Mr. John Sample – SCPF – Barcelona, Momentum – McCann Ericksson – Barcelona & Madrid, Orbital – Tiempo BBDO Barcelona, CP Proximity – Barcelona & Madrid
Awards
ZAPPING AWARDS 2017 Best Internet Initiative CLIENT: SPANISH ASSOCIATION OF DATA PROTECTION AHAA´S AWARDS 2011 – DRAFT FCB CHICAGO (US) – CLIENT: STATE FARM EL SOL – SAN SEBASTIAN 2011 – DRAFT FCB CHICAGO – CLIENT: QWEST ECHO AWARD 2011 – DRAFTF CB CHICAGO – CLIENT: QWEST TEMPO 2011 – DRAFT FCB CHICAGO – CLIENTS: STATE FARM AND QWEST Campaign of the year ECHO AWARD (Direct Marketing Association – USA) – DRAFT FCB CHICAGO – CLIENTS: STATE FARM AND QWEST MOMENTUM – MCCANN /CP PROXIMITY JOHN CAPLES AWARD NEW YORK FESTIVALS (USA) PROMO AWARDS (Promotional Marketing Association, EEUU) Best World Campaign & Best European Campaign BEST PACK FIP CRESTA EPICA LAUS
Media types
Articles, Brochures, Direct mail, Internal communications, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Websites
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