I create visual stories through well-structured copy that quickly delivers concise messages to the targeted key audiences consistently across all media. I think concepts and allow my copy to flow naturally from ideas. I rely greatly on research and get hungry for information beyond what the brief provides me. I incubate the information I gather and internalize the brief, processing all of it in my mind, for that big flash that gets the ball rolling. I am a stickler for deadlines and would lose my right hand rather than break it.