Creative Insights

Creative thinking from the world’s leading copywriters

force-yourself-write-copywriter-collective

How to Force Yourself to Write

I think it was Mark Twain who is supposed to have said "Writing is easy. All you have to do is cross out the wrong words." This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense. If…
tips-email-marketing-open-rates-copywriter-collective

3 Tips to Increase Your Email Marketing Open & Click Through Rates

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…
create-slogan-get-noticed-copywriter-collective

How to Create a Company Slogan that Will Get You Noticed

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
word-mean-copywriter-collective

What Does the Word Copywriter Mean in 2018?

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic definition. Meanwhile, in less nuanced terms, we’ve seen…
smart-drugs-writers-copywriter-collective

The Top 5 Smart Drugs for Writers

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…
competition-world-cup-slogan-copywriter-collective

Competition: Alternative World Cup Slogan

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…
advertisers-titles-work-headlines-copywriter-collective

DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
write-copywriting-brief-gets-results-copywriter-collective

How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…

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Thorsten

German-Canadian Copywriter

Lives in Tunis, Tunisia
Award-winning creative director, copywriter and brand storyteller with 12+ years’ experience across Europe and beyond. German-Canadian with... Read more
AutomotiveConsumer ElectronicsE commerceEntertainment
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Iris

Italian copywriter

Lives in Milan, Italy
As a storyteller, I love captivating people through words. The most complex is the concept, the easiest should be the related communication.... Read more
Transport
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Rubinho

Spanish copywriter

Lives in A Coruna, Spain
Hello, citizen. I'm a Spaniard, Creative Director and Copywriter. I've lived and worked in Europe, USA and Asia for SCPF*, Crispin Porter +Bogusky,... Read more
Automotive
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Paul

American Copywriter

Lives in Denver, USA
I’m a senior copywriter with extensive experience in entertainment advertising, food & drink and leisure. I assure you I’ll get your product... Read more
EntertainmentFinancialFood and DrinkGovernment
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