Creative Insights

Creative thinking from the world’s leading copywriters

web-content-copywriting-newbies-copywriter-collective

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online –   has developed its own notoriety, thanks to the rise in social media. The 2013…
newbies-writing-projets-copywriter-collective

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
take-reader-drive-copywriter-collective

Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…
what-to-do-copywriter-collective

What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…
dead-copywriter-collective

Dead Copywriters Don’t Tell Stories

For over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It's nothing new. It's a technique I learned way back in my early career, especially…
direct-response-sell-more-copywriter-collective

A new perspective on direct response copywriting: how to sell more with love

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But … If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…
cheap-content-mills-paying-by-word-copywriter-collective

Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
linkedin-find-freelance-clients-copywriter-collective

10 ways you can use LinkedIn to find freelance clients

Everyone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients. As a former freelancer myself, I am very aware of the benefits of…

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Ollie

English copywriter

Lives in Kristian, United Kingdom
I have over 13 years experience as a writer. Most recently I've been at R/GA, Adam & Eve London and 72 & Sunny Amsterdam among lots of other... Read more
Food and Drink
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Nicholas

Greek copywriter

Lives in Dublin, London, Stuttgart, Greece
I’ve always thought of myself as a have-portfolio-will-travel kind of guy. This flexibility has allowed me to cross continents and spend time... Read more
Financial
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Vincenzo

Italian copywriter

Lives in Benevento, Italy
Italian Copywriter and SEO Content Writer with 10 years experience. I specialize in website content and long copy thanks to my strong SEO skill,... Read more
AutomotiveE commerceGamingMedia
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Nellie

English copywriter

Lives in Sydney, Australia
After a youth misspent on the beaches of Sydney, working on stories as well as my tan, I won a fiction competition and the cost of a ticket to... Read more
Retail
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