Creative Insights

Creative thinking from the world’s leading copywriters

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Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
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10 ways you can use LinkedIn to find freelance clients

Everyone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients. As a former freelancer myself, I am very aware of the benefits of…
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3 reasons your mindset is crucial to writing love-based copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
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Writing stories – are you a real life thief?

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go ) or ( ? If you steal stuff from real life…
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New Slogan for Berlin

What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters in Berlin, we all know the struggle of giving…
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5 useful public speaking tools

I get you. Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in…
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Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…
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17 Copywriting Affirmations

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your…
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5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…

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