Creative Insights

Creative thinking from the world’s leading copywriters

mindset-writing-love-based-copy-copywriter-collective

3 reasons your mindset is crucial to writing love-based copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
writing-stories-real-life-thief-copywriter-collective

Writing stories – are you a real life thief?

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go ) or ( ? If you steal stuff from real life…
Berlin-new-slogan-copywriter-collectiveslogan-copywriter-collective

New Slogan for Berlin

What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters in Berlin, we all know the struggle of giving…
useful-public-speaking-tools-copywriter-collective

5 useful public speaking tools

I get you. Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in…
basic-copywriting-work-rule-copywriter-collective

Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…
copywriting-affirmations-copywriter-collective

17 Copywriting Affirmations

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your…
documentaries-marketing-advertising-copywriter-collective

5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…
writing-powerful-headlines-copywriter-collective

The 4 U’s: Use this Checklist for Writing Powerful Headlines

You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read…
hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…

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Isabel

Portuguese copywriter

Lives in Lisbon, Portugal
I’ve started my career as a Portuguese copywriter trainee in Curitiba, Brazil. Although it wasn’t planned, back in Portugal I started working... Read more
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Rita

American Copywriter

Lives in Atlanta, USA
creative director// copywriter // brand strategist // producer // humorist // creative I'm a maker and a doer. I bring fresh and unique... Read more
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Brendan

English copywriter

Lives in Belfast, United Kingdom
Here are the different categories I've worked in: FMCG, Automotive, Restaurant & Hotel, Telecommunications, Pet Food, TV & Radio, News... Read more
Food and DrinkRetail
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Boy

Dutch copywriter

Lives in Amsterdam, Netherlands
I transfer messages from companies to people, both online and offline. Easy as that. A message can always be improved. Shorter. Or deeper,... Read more
AutomotiveITLeisureRetail
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