Hello, I’m Roger, a Swiss copywriter

I live in Winterthur, Switzerland.

Swiss copywriter, SEO writer and UX writer with more than 20 years of experience.

I write SEO-optimized copy, blog articles, tweets and posts, direct mailings, e-mailings and newsletters, professional articles, press releases and success stories, image brochures and annual reports as well as claims and slogans.

My High German and Swiss High German copy makes curious, in-forms, explains, convinces, motivates, triggers actions, converts and sells more products or services.

I am open to new customers and industries if a company and its products or services convince me. Nevertheless, a few key topics have emerged in recent years: Banks and financial service providers, retailers and discounters, hardware and software manufacturers and consultants, mobile phone providers and telecommunications service providers, location promotion and tourism organisations, insurance companies, health insurance companies and HMO service providers. I am the only Swiss copywriter whose work has been entered four times in the professional register and won the Swiss Text Award. I was President of the professional association of copywriters from 2009 to 2016 and since 2010 I have been chairing the examination board for the professional title of a copywriter.

Since 2013 I have been teaching at ZHAW Zurich University of Applied Sciences.