Hello, I’m Massimo, Italian copywriter

I’m Italian and I live in Geneva, Switzerland

Freelance Creative Director and Copywriter, both in English and in Italian. During the past 15 years, I’ve been working with agencies like Saatchi & Saatchi, DDB and BBH, creating ATL and integrated campaigns for clients operating on a broad range of different markets: from FMCG to automotive, from healthcare to telecoms. I have a solid experience in crafting local campaigns as well as in building global creative platforms for international brands. Some of my ideas have been selected and awarded at all the major advertising festivals, including the Cannes Lions, the New York Festivals and the London International Awards. As a Creative Director, I can lead and supervise every phase of the creation of a campaign, by helping to build a solid strategy, leading the creative process and supervising the production.