One of the few Japanese in Copywriter Collective. Strategy oriented. Western style strategy leads edgy Japanese copy. A deep understanding of target insight. Rich experience of global brands.I am interested in communication about the health of elderly people. Because reducing elderly medical expenses is important to leave wealth for the future of young people. I would like to contribute to the sustainability of society. I also want to work on the categories of bicycles and motorcycles, which is categories that can reflect my passion. And I am good at FMCG category. I am a motorcyclist and a cyclist. I love the imperfections of bikes. I have to keep running not to let the bikes fall. I also love people because they are not perfect. For example, people know that they should take action for health, what they actually do is to find reasons for not taking action. Everyone has unique imperfections. That’s why copywriters work. It is very interesting to know people’s irrationality. Hints for writing copies are often there.
Shuji’s Copywriter Portfolio
Industries & Clients
Automotive
Fiat
Beauty/Cosmetics/Perfume
Procter & Gamble, Unilever
Electronics
Mitsubishi Electric
FMCG, non food
Procter & Gamble, Phillip Morris
Food and Drink
Coca Cola, White Horse, Meiji Milk
Government
National Cancer Research Center
Healthcare
Johnson & Johnson, Qiagen
Other
Saga University, Kanazawa University, Tohoku Medical and Pharmaceutical University, Osaka University
Agencies as an employee
Leo Burnett Tokyo (1989-)
J. Walter Thompson Japan (2000-)
Beacon Communications (2001-)
Media types
Brand guidelines, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Websites
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