Creative Insights

Creative thinking from the world’s leading copywriters

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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
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Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…
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The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
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Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
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The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
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Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…
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6 Ways to Make Working From Home Work for Your Business

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…
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Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
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6 Lessons From A Copywriter Intern’s First 6 Days

Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…

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