Creative Insights

Creative thinking from the world’s leading copywriters

interview-copywriter-collective

Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
article-writing-rule-copywriter-collective

Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for…
create-killer-content-marketing-plan-copywriter-collective

Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…
write-noisy-environment-copywriter-collective

How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
know-ideal-client-copywriter-collective

How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…
master-conversational-writing-copywriter-collective

5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
writing-effective-space-ads-copywriter-collective

7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
smart-guide-copy-decks-presenting-copywriting-copywriter-collective

The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…

See our freelance copywriters

Heather

American copywriter

Lives in Denver, United States
I’m a conceptual copywriter with 16 years experience, mostly in ad agencies (Fallon, BBDO, Mono and more). I’m good at making brands sound... Read more
Durable GoodsEntertainmentFinancialFood and Drink
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Jacob

Danish copywriter

Lives in Copenhagen, Denmark
As a Copywriter in Denmark, my biggest client is of course LEGO. I have worked on LEGO Friends, LEGO Mindstorms, Bionicle, Hero Factory, LEGO... Read more
FinancialHealthcare
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Max

ACD and Copywriter

Lives in Austin, United States
I’m an award-winning creative copywriter who has worked across nearly every medium and brand category at agencies sized from one to over ten... Read more
ElectronicsFMCGFood and DrinkRetail
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Timothy

Irish copywriter

Lives in Dublin, Ireland
A seasoned B2B communications professional with over 15 years of experience working with leading financial, fintech, and tech organizations in the... Read more
BankingFinancialFintechInsurance
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