Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriting Competition: Define an Art Director

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…
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Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
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‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice.  And this is what she said: My name is Caro and I’m currently working as a…
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British vs American English – Infographic

 Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to…
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MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…
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Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
article-writing-rule-copywriter-collective

Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for…
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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…
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How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…

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Paul

American Copywriter

Lives in Denver, USA
I’m a senior copywriter with extensive experience in entertainment advertising, food & drink and leisure. I assure you I’ll get your product... Read more
EntertainmentFinancialFood and DrinkGovernment
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Dave

English copywriter

Lives in Liverpool, United Kingdom
I am a plain-speaking, creative copywriter from the UK who writes everything from killer slogans to entire websites for global businesses, brands... Read more
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Stelios

Greek copywriter

Lives in Athens, Greece
I am an Associate Creative Director whose working skills include creating concepts, delivering ideas, freelance copywriting, creating campaigns,... Read more
Food and DrinkITTelecoms
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Dara Lynn

American copywriter

Lives in Paris, France
Senior-level strategic and conceptual creative writer with team management experience, specialized in editorial direction, brand voice,... Read more
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