Working for 10 years for DDB Budapest, Hungary’s most awarded advertising agency, I have experience with more than a hundred brands from all kinds of industries. Besides participating in many successful pitches and various projects, I also had the chance to lead the McDonald’s creative team for almost two years. By working on big campaigns from the strategic phase to the final execution, I’ve learnt that the basis of a good idea is always a strong concept with a true insight, and this is what I try to find every time I get an assignment, regardless of the size of it.
