I started my career as an Arabic copywriter in PR, writing press releases, then moved on to work for one of the most prolific Arabic socio-economic magazines based in London, writing reviews of films, theatre plays, books and fashion; covering the London and Milan fashion weeks, and interviewing designers. I then set up an Advertising Consultancy for producing commercials for the Middle East, working with some of the most successful international advertising agencies in London and New York, on several campaigns and projects, from copy-writing to post-production, TV & Radio Ads to corporate videos and documentaries. As a VO artist myself, I record commercials, (lip-syncing/dubbing etc.), tutorials, corporate videos, telephone prompts and I am the voice behind the Arabic speaking Honda GPS.
Dina’s Copywriter Portfolio
Industries & Clients
Automotive
Ford, Mercedez, Jaguar, Land Rover
Beauty/Cosmetics/Perfume
Boots Botanics, Dove, Garnier, Oil of Olay
Electronics
Sony, Philips, Duracell
Energy/Fuel
Vale (Global mining, Brazil)
Event organisation
UAE Football
Fashion
Fashion website Content Editor, Tiffany & Co., Net-a-Porter, COS, Alexandalexa.com, H&M
Financial
Royal Bank of Scotland, Barclaycard, HSBC
Food and Drink
Lipton, Pringles, Toblerone
Home and Garden
Comfort, Mr. Muscle, Pledge, Surf, Glade
IT/Telecoms
AMD, Epson, Grant Thornton, HP, Huawei
Leisure
Four Seasons Hotels, IHG (InterContinental Hotels), British Airways
Luxury goods
Sunsilk, Moroccanoil, BAT, Davidoff, Johnny Walker
Media
Google, Hogarth Worldwide website
Non-Profit
Amnesty International, UN Zero Hunger
Other
Toiletries: Axe, Dove
Agencies as a freelancer
BBH, CRAFT, Ogilvy, LoveEurope, AdTalks Brazil, Hogarth Worldwide, Tag WorldWriters
Media types
Articles, Brochures, Editorials, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
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