Creative Insights

Creative thinking from the world’s leading copywriters

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My Journey To Becoming a Full-Time Freelance Copywriter

I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…
writing-copy-copywriter-collective

10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…
packaging-copywriter-collective

Five things I’ve learned as a packaging copywriter

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…
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Top Copywriting Headlines Tips

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…
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Copywriting Competition: Define an Art Director

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…
starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
become-freelancer-copywriter-collective

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice.  And this is what she said: My name is Caro and I’m currently working as a…
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British vs American English – Infographic

 Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to…
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MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…

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Işıl

Turkish copywriter

Lives in Istanbul, Turkey
I have been working in the advertising industry for 11 years as an advertising professional. Between 2005 and 2011, I’ve worked at Ogilvy Istanbul... Read more
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Dara Lynn

American copywriter

Lives in Paris, France
Senior-level strategic and conceptual creative writer with team management experience, specialized in editorial direction, brand voice,... Read more
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Max

Polish copywriter

Lives in Warsaw, Poland
Creative professional with over 23 years of proven experience in developing integrated marketing solutions across ATL, BTL and Digital media.... Read more
Durable GoodsElectronicsFinancialFMCG
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Mirka

Finnish copywriter

Lives in Oulu, Finland
Need help in picking the right words to bring your voice and ideas to life? Want to get better results from your marketing content? My areas... Read more
ITMediaTelecoms
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