Creative Insights

Creative thinking from the world’s leading copywriters

say-no-copywriting-clients-copywriter-collective

The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
search-on-copywriter-collective

The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
use-digital-copywriter-collective

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…
work-from-home-copywriter-collective

6 Ways to Make Working From Home Work for Your Business

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…
copywriting-hotel-style-copywriter-collective

Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
lessons-interns-copywriter-collective

6 Lessons From A Copywriter Intern’s First 6 Days

Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…
hemingway-tips-copywriter-collective

5 Writing Tips Inspired by Hemingway

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…
marketese-sex-page-copywriter-collective

Scannable and Objective: Marketese or Sex on a Page?

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…

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Diona

Filipino copywriter

Lives in Pasig, Philippines
I'm a Manila-based writer and editor working in traditional and digital media, not only to provide quality content but to tell better stories, too. ... Read more
FMCGFood and Drink
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Jonathan

American Copywriter

Lives in New York, USA
I’m an American. ( I know!) But before I got my citizenship papers signed, I worked in ad agencies in London, Nairobi, Riyadh, Addis Ababa,... Read more
AutomotiveFinancialFMCGTechnology
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Stephen

American Copywriter

Lives in Hawaii, United States
I graduated from college with a degree in advertising. And have since written over 5000 direct response copy projects for over 1200 clients around... Read more
Biz OppConsumer GoodsCPGFinancial
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Nick

English copywriter

Lives in London, United Kingdom
Spanning 22 years, my freelance copywriting career has encompassed in-house and remote client and agency side work on niche, national and... Read more
ITTelecoms
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