Creative Insights

Creative thinking from the world’s leading copywriters

know-ideal-client-copywriter-collective

How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…
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5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
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7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…
say-no-copywriting-clients-copywriter-collective

The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
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The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
use-digital-copywriter-collective

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…

See our freelance copywriters

Paul

English copywriter

Lives in Amsterdam, Netherlands
I am always looking for new and surprising ways to tell brand stories, by focusing on simple strategic creative ideas. I have worked at English,... Read more
AutomotiveElectronicsFashionFinancial
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Aditya

Indian copywriter

Lives in Mumbai, India
Prior to becoming a freelance copywriter, I have experience working as a full-time creative copywriter with Marching Ants Private Limited and... Read more
BeautyCosmeticsFMCGFood and Drink
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Sabrina

Brazilian copywriter

Lives in Aracaju, Brazil
I have worked with clients like Government of Sergipe, construction companies and TV channels. I interned at CP + B Brasil Agency with a selection... Read more
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Gerard

Dutch copywriter

Lives in Santiago, Chile
Multi-award winning, trilingual (NL/EN/ES) creative director Art/Copy with 40 years of experience in advertising, direct marketing, B2B, BtL and... Read more
AutomotiveBeautyChemicalConstruction
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