Hello, I’m Karl, English creative copywriter

I live in London, United Kingdom.

I’ve worked in Advertising now for over 15 years. In this time I have gained a wealth of experience in crafting copy for UK, European and Global clients. I have also worked abroad in both Hamburg and Amsterdam on both local and global clients and continue to work with Dutch clients. I am just as content to write long copy as I am writing short snappy headlines or TV scripts. I can work remotely or in house and I am also available as part of a creative team if required.

BOOK ME

Industries & Clients

Automotive
Rolls-Royce, Alfa Romeo, Fiat, Toyota, Mazda, Skoda NL, Citroen, Peugeot, Auto Trader, MCIA

Beauty/Cosmetics/Perfume
NIVEA, Sunsilk, V05, Aussie Haircare

Electronics
Sony, HP, Canon

Energy/Fuel
EON

Entertainment
Magic FM, Radio Key 103

Financial
ING, Abbey National, Visa, Marbles, QNB

FMCG, non food
Whiskers, Sheba, Cushelle

Food and Drink
Unilever, Diageo, GU, Chobani, Malibu, Carlsberg, Mars, Co-operative, Cadbury, Grolsch, Eden Spring, Pringles

Government
COI, NHS, Don’t Drink & Drive

Healthcare
Ipsen

IT/Telecoms
Nokia, Orange, T-Mobile, EE, LG, Sony, Samsung, HP, Intel, Microsoft, HTC

Leisure
Littlewoods Pools

Luxury goods
Rolls-Royce, Barratt London

Non-Profit
IFAW, Mayor of London, St. Mungo’s Broadway, UNICEF, Comission for Racial Equality, Keep Britain Tidy

Retail
House of Fraser, Bluewater Shopping Centre, Gunwharf Quays, Threshers, Wine Rack, Auto Trader, Co-operative

Services
LV=, Hiscox, Royal Mail, Hotels.com

Other
Australian Tourist Board, Visit Flanders, Virgin Holidays, French Tourist Board, P&O, Isle of Wight tourism, Airbus, Barratt Homes, Phillippe Morris, Davidoff

Agencies as a freelancer

JWT, Publicis London, Dentsu Amsterdam, FCB Inferno, Cheil worldwide, Blast Radius

Agencies as an employee

Publicis London, Dentsu Amsterdam, FCB Inferno

Awards

De beste Commercial – Netherlands Hotels ‘Get a Room’Creative Circle: Euro RSCG Wnek Gosper – Commission for Racial EqualitySoho Shorts: Shortlisted New Directors – Manfish. Marketing Week ‘Ad of the year’: Euro RSCG Wnek Gosper – Microsoft MSNChip Shop Award – Best Consumer Ad Campaign – P&O Ferries Ariel Award RAB: DMB&B – Wickes D&AD. In book. Vauxhal Tigra Limited Edition

Media types

Brochures, Direct mail, Editorials, Internal communications, Magazines, Naming, Point of sale, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Websites