I was born in a small Italian fishermen’s village called Camogli in 1981. Despite my deep love for the sea, I decided not to become a fisherwoman because I loved words more. At 15 I discovered a new one: copywriter. A word that I would never forget. So I moved to London to study and then to Milan in 2004 to join the copywriting industry.
Innovative and passionate talent with 15+ years experience in creating concepts and stories to promote brands and engage consumers. Concepts include active conversations, translating marketing objectives into creative strategies; advertising, brand architecture and business.
From 2012 – Present: Hogarth WW – Freelance Senior Copywriter From 2008 – 2009: TextAppeal – Freelance Copywriter
Agencies as an employee
From 2009 – Present: Cookies & Partners – Partner, Creative director From 2012 – Present: Dialogue International: Strategic and creative consultant Dec 2006 -Dec 2008: Cookies adv – Senior Copywriter Sept 2004 – Nov 2006: Dorland G2 – Copywriter
Promax Gold Promax Silver ADCI Award Bronze Radio Festival Silver Radio Festival Bronze
Brand guidelines, Corporate identity, Direct mail, Internal communications, Naming, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites