Hello, I’m Francesca, Italian copywriter

I live in Milan, Italy.

I was born in a small Italian fishermen’s village called Camogli in 1981. Despite my deep love for the sea, I decided not to become a fisherwoman because I loved words more. At 15 I discovered a new one: copywriter. A word that I would never forget. So I moved to London to study and then to Milan in 2004 to join the copywriting industry.

Innovative and passionate talent with 15+ years experience in creating concepts and stories to promote brands and engage consumers. Concepts include active conversations, translating marketing objectives into creative strategies; advertising, brand architecture and business.