Hello, I’m Simonetta, Freelance Copywriter

I’m Italian and I live in Milan, Italy

In 20 years I’ve produced many commercials, print ads, outdoor campaigns, radio commercials and websites, and created communication strategies for every kind of clients, always seeking and finding a simple, immediate idea for the brand.
My skills include a quick mind, strong curiosity and many cultural interests. Sometimes I also work as a freelance journalist (I’ve written for Rolling Stone, Wired, Linus).

BOOK ME

Other Languages

English, Portuguese

Industries & Clients

Automotive
Abarth, Alfa Romeo
Beauty/Cosmetics/Perfume
Unilever Clear, Rituals
Electronics
Apple
Energy/Fuel
AEM
Entertainment/Culture
Contaminafro Festival, Museo del 900
Fashion
Marvel, Original Marines
FMCG, non food
Mentadent, Kodak, Svelto, Ace
Food and Drink
Kellogg’s, Kraft, Campari, Halls Mentho-Lyptus, Buitoni, Yomo, Ritter Sport, Parmigiano Reggiano, Baci Perugina
Government
Government of Romania
Healthcare
Itami
Home and Garden
Smeg, Corema
IT / Telecoms
tivù, TIM
Luxury goods
De Beers
Media
Best Movie
Non-Profit
Associazione Donatori Midollo Osseo, Lega per la difesa del cane
Services
Sara Insurance
Transport
Lufthansa

Discipline(s)

Italian copywriter, creative director, transcreation, communication strategy, ideas, commercials, print ads, radio, naming

Agencies as a freelancer

Y&R (2004) JWT (2005) FCB (2003) Grey (2005) Modem Media, Londra (2007) Nascent Design (2006) Pomo (2013) Saatchi & Saatchi (2015) Aria adv (2015) Kolle Rebbe, Hamburg (2013) Hogarth, London (2011)

Agencies as an employee

JWT (1987-2000) Playteam (2007-2009)

Media types

Ambient Outdoor
Articles/ Editorials
B2B communications
Brand/Corporate identity
Brand Names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications

Newsletters
Packaging
Point of sale
Presentations
Press Releases
Print/Post Ads
Radio Scripts
TV/Video
Sales/ Corporate Brochures
Slogans
TV/ Video Scripts
Web Pages/ Websites