During my experience as a creative director and copywriter I have developed all kind of campaigns for different industries, brands and clients. For instance, I have worked for TV Commercial Campaign called ´Names´ for Coca-Cola Zero, still on air in Argentina and Chile. A recently BTL Action ´First Human Crane Vending Machine´ for Arcor. A creative sampling and specials billboards for the product ´Nivea In-Shower´. A new claim There are always enough reasons´ and TV Commercial for Moët & Chandon´. A Launch Campaign called ´Mini Coke´ for Coca-Cola. A TV Commercial Campaign ´Smart people´ for Motorola, a BTL summer action named ´Thermometer´ for Coca-Cola. A creative idea event ´World Draught Masters´ for Stella Artois, an Integrated Campaign ´Unlimited Challenge´ for P&G – Gillette, a BTL Action ´The largest conga train in the world´ for Brahma (Beer Brands), a BTL Summer Action ´Coca-Cola Interactive Music, created specially for teens.
I have worked for the first flashmob in Argentina ´Dancer and Singer in Florida Street´ for Brahma, for a creative sampling ´Fridges on the street” (Aquarius, the flavoured water from Coca-Cola Company), for a Promotion ´Mom is Coach´ (Procter & Gamble), for a Creative idea Convention ´Coca-Cola Latin America, among others.
Some of these works were awarded by different creativity festivals, such as ´Unlimited Challenge´ for P&G – Gillette, that got a gold, silver and bronze medal in Wave Festival Rio de Janeiro.
Or, ´Coca-Cola Interactive Music´, won as Best Innovation Media in FIAP and ´The largest conga train in the world´ (Brahma, beer brand), won a gold medal like the best BTL action with the lowest budget.