During my experience as a creative director and copywriter I have developed all types of campaigns for different industries, brands and clients. For instance, I have worked for TV Commercial Campaign called ‘Names’ for Coca-Cola Zero, still on air in Argentina and Chile. A recently BTL Action ‘First Human Crane Vending Machine’ for Arcor. A creative sampling and specials billboards for the product ‘Nivea In-Shower’. A new claim ‘There are always enough reasons’ and TV Commercial for ‘Moët & Chandon’. A Launch Campaign called ‘Mini Coke’ for Coca-Cola. A TV Commercial Campaign ‘Smart people’ for Motorola, a BTL summer action named ‘Thermometer’ for Coca-Cola. A creative idea event ‘World Draught Masters’ for Stella Artois, an Integrated Campaign ‘Unlimited Challenge’ for P&G – Gillette, a BTL Action ‘The largest conga train in the world’ for Brahma (Beer Brands), a BTL Summer Action ‘Coca-Cola Interactive Music’, created specially for teens.
I have worked for the first flashmob in Argentina ‘Dancer and Singer in Florida Street’ for Brahma, for a creative sampling ‘Fridges on the street’ (Aquarius, the flavoured water from Coca-Cola Company), for a Promotion ‘Mom is Coach’ (Procter & Gamble), for a Creative idea Convention Coca-Cola Latin America, among others.
Some of these works were awarded by different creativity festivals, such as ‘Unlimited Challenge’ for P&G – Gillette, that received a gold, silver and bronze medal in Wave Festival Rio de Janeiro.
Coca-Cola Interactive Music, won as Best Innovation Media in FIAP and ‘The largest conga train in the world’ (Brahma, beer brand), won a gold medal like the best BTL action with the lowest budget.