Hello, I’m Chiara, an English copywriter

I live in London, United Kingdom.

I’m a Luxury Beauty, Fashion and Lifestyle Copywriter

With over 14 years industry experience (including Vogue, Grazia, Harpers Bazaar and 8 years at Harvey Nichols), I know how to both speak to customers and help drive revenue for brands. Just ask Gucci, most recently I have been working across their global email campaigns, beauty social and press communications.

After honing my skills across a whole host of high-profile UK publications and Niche Media in New York, I spent eight years as the content lead for Harvey Nichols. This included being responsible for all Womenswear, Menswear, Food and Wine and Events content and being the sole creator of all beauty editorial (which drove 40% of all traffic to the site).

But I’m not just about making words sing – I have extensive experience in editorial strategy, SEO, social and email marketing and have led omni-channel content campaigns to great commercial success. Whether it’s small but perfectly formed homepage copy or a complete rebranding (detailed tone of voice guides are my bread and butter) you are after, you’ll bet I’ll have faced it before. After all, I created all features for the biggest beauty launch of the last decade, Fenty Beauty.