Creative Insights

Creative thinking from the world’s leading copywriters

walk-away-from-customers-copywriter-collective

To Do or Not to Do: When Do We Walk Away from Customers?

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…
effective-copywriting-small-business-entrepreneurs-copywriter-collective

Effective Copywriting Tips for the Small Business and Entrepreneur

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…
framing-emotive-storytelling-charities-copywriter-collective

Framing Emotive Storytelling in Copywriting for Charities… And Why Guilt Can Be a Bad Idea

Copywriting in the direct response arena, for charities, can be a pretty tough endeavour - one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can't exactly…
write-rocking-professional-bio-copywriter-collective

How to Write a Rocking Professional Bio

Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do - bingo! Yes, it’s those 3 little letters thrown together known as your bio! In…
use-words-customers-love-copywriter-collective

Use Words Your Customers Will Love

It's interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure - whatever we do, regardless of our line of work, the words we…
concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…
copywriting-influence-people-copywriter-collective

7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
niche-content-writers-copywriter-collective

4 Important Things To Have As A Niche Content Writer

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…

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