Creative Insights

Creative thinking from the world’s leading copywriters

long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…
good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…
walk-away-from-customers-copywriter-collective

To Do or Not to Do: When Do We Walk Away from Customers?

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…
effective-copywriting-small-business-entrepreneurs-copywriter-collective

Effective Copywriting Tips for the Small Business and Entrepreneur

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…
framing-emotive-storytelling-charities-copywriter-collective

Framing Emotive Storytelling in Copywriting for Charities… And Why Guilt Can Be a Bad Idea

Copywriting in the direct response arena, for charities, can be a pretty tough endeavour - one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can't exactly…
write-rocking-professional-bio-copywriter-collective

How to Write a Rocking Professional Bio

Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do - bingo! Yes, it’s those 3 little letters thrown together known as your bio! In…
use-words-customers-love-copywriter-collective

Use Words Your Customers Will Love

It's interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure - whatever we do, regardless of our line of work, the words we…
concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…

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Sarka

Czech copywriter

Lives in Prague, Czech Republic
Czech copywriter with 10 years experiences writing advertising and brochures for Pfizer, Rennie, Shell and other brands. I speak fluent English and... Read more
Food and Drink
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Vincenzo

Italian copywriter

Lives in Benevento, Italy
Italian Copywriter and SEO Content Writer with 10 years experience. I specialize in website content and long copy thanks to my strong SEO skill,... Read more
AutomotiveE commerceGamingMedia
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Michele

American copywriter

Lives in New York, USA
Independent Copywriter with 12+ years writing for brands big and small. (Thinx, Vital Proteins, Bite Toothpaste Bits, & +) Together, we can… Craft... Read more
BeautyFMCGFood and DrinkLeisure
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Christophe

French copywriter

Lives in Paris, France
I have been a professional French copywriter for more than 20 years. I started in creative hot shops and worked for major perfume brand campaigns... Read more
Food and DrinkHealthcareHome and GardenRetail
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