Creative Insights

Creative thinking from the world’s leading copywriters

beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
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WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
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Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
aristote-designed-website-copywriter-collective

How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
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How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
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How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…
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How I Transitioned From Being A Successful Teacher To A Successful Copywriter

What do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people. I taught elementary school for…
micromanaging-copywriter-collective

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…
long-copy-hard-sell-copywriter-collective

Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…

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