Creative Insights

Creative thinking from the world’s leading copywriters

copywriting-influence-people-copywriter-collective

7 ways copywriting can influence people

I draw upon my professional experience to advise the current BA students I’m lecturing, but I decided to switch places recently and become a student for the day myself in order to brush up on writing skills. I attended a refresher course in…
niche-content-writers-copywriter-collective

4 Important Things To Have As A Niche Content Writer

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…
copy-ready-football-copywriter-collective

Is Your Copy Ready for Some Football?

How is your favorite team doing so far this year? Around here the Wisconsin Badgers and Green Bay Packers are off to a great start. Especially seeing how the Packers beat the Seattle Seahawks last Sunday night. I gotta admit though,  even…
free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…
changing-business-life-copywriter-collective

How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
deal-with-stress-freelancer-copywriter-collective

How to deal with stress as a freelancer

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer,  I thought I’d…
ourselves-copywriters-still-call-copywriter-collective

Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…
beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
copywriting-coolest-job-copywriter-collective

WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…

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Jesper

Danish copywriter

Lives in Copenhagen, Denmark
As a copywriter and instructional designer, I have, among other things, contributed to creating success for brands such as Maersk, Heineken,... Read more
AutomotiveElectronicsEnergyFood and Drink
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Nick

English Copywriter

Lives in London, UK
Nick is a quick-witted, ultra creative, heavyweight Advertising copywriter. He specialises in BIG ideas, razor sharp headlines, poetic brand... Read more
AutomotiveFinancialFMCGFood and Drink
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Markus

German copywriter

Lives in Frankfurt, Germany
Experienced Copywriter in Germany / Creative Director and university-lecturer (Copywriting and Communication) from Frankfurt am Main. I... Read more
AutomotiveChemicalElectronicsFinancial
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Samantha

English copywriter

Lives in Paris, France
Hi, I'm Samantha, your Paris copywriter. I am a Cambridge English graduate, editor and translator with around 5 years worth of experience across... Read more
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