Creative Insights

Creative thinking from the world’s leading copywriters

micromanaging-copywriter-collective

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…
long-copy-hard-sell-copywriter-collective

Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…
earn-more-copywriter-collective

Copywriting competition – Let’s Have A Laugh

The Copywriting Competition, Let's Have A Laugh is now closed and we have announced a shortlist of 6 entries. A huge thank you to all who entered and congratulations to the shortlisted entrants. Please click on the link below and vote for…
building-great-rapport-thank-you-copywriter-collective

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
style-elements-copywriter-collective

The Elements of Style

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
compelling-product-copywriting-success-copywriter-collective

Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
copywriting-competition-tell-story-copywriter-collectivecompetition-copywriter-collective

Copywriting Competition: Tell us a story.

We have a winner of our "Tell us a story" competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A…
handle-feedback-copywriting-copywriter-collective

3 ways to handle feedback on your copywriting

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…
earn-more-copywriter-collective

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…

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