Creative Insights

Creative thinking from the world’s leading copywriters

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Copywriting competition – Let’s Have A Laugh

The Copywriting Competition, Let's Have A Laugh is now closed and we have announced a shortlist of 6 entries. A huge thank you to all who entered and congratulations to the shortlisted entrants. Please click on the link below and vote for…
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Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
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The Elements of Style

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
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Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
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Copywriting Competition: Tell us a story.

We have a winner of our "Tell us a story" competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A…
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3 ways to handle feedback on your copywriting

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…
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9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…
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Copywriting & The Language Of Friendships

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…
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Content Marketing: The 40-25-35 Formula for Effective Writing

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…

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