Creative Insights

Creative thinking from the world’s leading copywriters

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7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life

  How to Become a Lean Mean Editing Machine Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…
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25 tips for writing the user experience

So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…
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How to Design a Killer Book Cover & Skyrocket Your Book Sales

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…
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How’s your voice? Active? Passive? Shout? Whisper?

Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa here, in fact…
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Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2.…
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How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
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How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
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Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…
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Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…

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