Creative Insights

Creative thinking from the world’s leading copywriters

earn-more-copywriter-collective

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…
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Copywriting & The Language Of Friendships

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…
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Content Marketing: The 40-25-35 Formula for Effective Writing

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…
reintroduce-creative-alchemy-life-copywriter-collective

How I Reintroduced Creative Alchemy Into My Life Again

In October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
italian-family-taught-marketing-copywriting-copywriter-collective

What My Italian Family Taught Me About Food, Marketing and Copywriting

I blame my fascination with food and food metaphors on my upbringing. Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable. Food…
writing-web-basics-content-copywriter-collective

Writing Content for the Web – Basics

When I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are…
write-copywriting-process-copywriter-collective

How I Write: My Copywriting Process

Whether I’m writing a campaign for Art.com’s homepage or brainstorming a creative name for one of my partner’s sushi dinner parties, I always take the same steps. Let’s take this email copy (below) for example. The Goals Write…
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5 Writers Who Have Been Imprisoned

There is no great genius without a mixture of madness. ~Aristotle Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch…
step-process-creating-synergy-copywriter-collective

The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…

See our freelance copywriters

Cristiana

Italian copywriter

Lives in London, United Kingdom
Competent and creative copy-writer and transcreator relying on a solid marketing strategy & communication background. I have a catchy writing... Read more
Automotive
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Yuno

Japanese Copywriter

Lives in Los Angeles, USA
I’m a bilingual copywriter with 12+ years of experience. My background is in journalism and localization, and I specialize in entertainment,... Read more
Media
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Vanessa

English copywriter

Lives in Amsterdam, Netherlands
Storyteller. Conceptual thinker. Brand activist. Strategic tinkerer. Dreamer. Drawer. Doer. Maker… All-in-one hybrid creative. Copywriter on... Read more
FashionFood and Drink
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Olsi

Albanian copywriter

Lives in Tirana, Albanian
In my experience I think I was lucky enough to have worked for all mobile operators in Albania(Vodafone Albania, AMC – Albanian Mobile... Read more
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