Creative Insights

Creative thinking from the world’s leading copywriters

design-killer-book-cover-skyrocket-sales-copywriter-collective

How to Design a Killer Book Cover & Skyrocket Your Book Sales

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…
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How’s your voice? Active? Passive? Shout? Whisper?

Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa  here, in fact…
promoting-weaknesses-smart-idea-copywriter-collective

Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2.…
freelance-copywriter-collective

How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
novelists-writing-rules-help-sales-copy-copywriter-collective

How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
copywriting-competition-define-role-words-copywriter-collectivecompetition-copywriter-collective

Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…
website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
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How To Network Online as a Freelancer

Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
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Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…

See our freelance copywriters

Martin

Dutch copywriter

Lives in Nijmegen, Netherlands
” I’m brilliant in finding creative copy solutions. Because words don’t mean a thing if they ain’t got my swing”. Martin Famous... Read more
AutomotiveChemicalDurable GoodsEvent organisation
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Carlos

Spanish copywriter

Lives in Mexico City, Mexico
I'm a creative content producer with a lot of experience in audiovisual, photographic and writing projects for both virtual and several platforms.... Read more
Entertainment
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David

Italian copywriter

Lives in Rome, Italy
I have worked for most of my career in Milano with TWBA, Forchets and Ogilvy&Mather agencies, producing prints, TV, radio and web campaigns for... Read more
Food and Drink
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Lawrence

English Copywriter

Lives in Chicago, USA
I’m a creative director/copywriter with 13 years of experience on brands ranging from General Motors to Marlboro to Jameson Irish Whiskey to... Read more
Food and DrinkRetailTechnology
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