Creative Insights

Creative thinking from the world’s leading copywriters

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Why promoting your weaknesses is a smart idea

In business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them: 1. it builds trust 2.…
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How to Freelance as a Copywriter

Ten things to get your head around if you really, really, really want to freelance as a Copywriter. Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
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How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
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Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…
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Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
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How To Network Online as a Freelancer

Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
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Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…
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How To Use TripAdvisor To Create Enticing Travel Content

Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…
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Freelancing: a Complete Guide to Setting and Negotiating Rates

What's the most common question I receive from aspiring freelancers of all types? "What's the key when setting and negotiating rates?" The question comes packaged in various different guises — whether it is a beginner dipping their toes…

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