Creative Insights

Creative thinking from the world’s leading copywriters

copywriting-competition-define-role-words-copywriter-collectivecompetition-copywriter-collective

Copywriting competition: Define the role of a copywriter

We are pleased to announce the winner of our copywriting competition. "A Copywriter is someone who can sit in a meeting with twelve different people from twelve different departments, not understand a single word of what is going on, and yet…
website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
network-online-freelancer-copywriter-collective

How To Network Online as a Freelancer

Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
montaigne-self-esteem-copywriter-collective

Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…
tripadvisor-create-enticing-travel-content-copywriter-collective

How To Use TripAdvisor To Create Enticing Travel Content

Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…
freelancing-guide-setting-negotiating-rates-copywriter-collective

Freelancing: a Complete Guide to Setting and Negotiating Rates

What's the most common question I receive from aspiring freelancers of all types? "What's the key when setting and negotiating rates?" The question comes packaged in various different guises — whether it is a beginner dipping their toes…
stop-digital-scoundrels-nicking-content-copywriter-collective

How to prevent plagiarism from those digital scoundrals

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
art-copywriting-copywriter-collective

Copywriting and Art: Where does one start and the other begin?

As a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians. Last night this very predicament…
lyrics-hit-wrong-note-copywriter-collective

Bad Lyrics: When lyrics hit the wrong note

So there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me: Standing over the basin/I’ve been washing…

See our freelance copywriters