Robert is a passionate professional with a great passion for effective communication. Has over 25 years of experience in copywriting, concepting, content marketing and storytelling. Was responsible for various brand operations, campaigns and positioning processes at large agencies. Is experienced in ATL, action marketing, digital and 360˙ communication.
German, English
Automotive
Volkswagen, Nissan, Landrover
Financial
Robeco, Ohra, Achmea (Centraal Beheer, Avero, Zilveren Kruis, FBTO), VSB Bank
FMCG, non food
Autodrop, Dixan, Dubro, Henkel, J/M voor ouders, SC Johnson, Kellogg’s, Klene, Krasloterij, Läkerol, Lever, Liga, Optrex, Philip Morris, Proctor & Gamble, Sony, Sportlife, Vaillant, Van Nelle, VSM Homeopatie
Food and Drink
Bieze, Appelsientje, Kraft Jacobs Suchard, Friesche Vlag,Dubbelfriss, McDonald’s, Heineken, Glenfiddich, Hak, Schweppes, Amstel, Aquarius, Aviko, Bacardi, Absolut Wodka, Cantenaer Kaas, Coca-Cola
Healthcare
GlaxoSmithKline, Beiersdorf
Retail
Albert Heijn, Bieze, Budget Rent a Car, C1000, Esso, Gamma, Holland Casino, McDonald’s, Mobil, Nuon, Perry Sport, Praxis, Staatsloterij, Tempo Team
Services
Ministry of Traffic, Ministry of Social Affairs
Transport
Air France KLM Cargo, Royal Dutch Airlines KLM, Transavia, TNT
DDB, TBWA, JWT, Y&R, Doom & Dickson, Stopkracht, The Direct Marketing Group/TBWA
Direct mail, Internal communications, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Websites
I’ve won several awards and nominations at the Dutch ADCN, Cannes Lions, Eurobest, Epica, New York Festival, Effie, Esprix, SAN, Gouden Loekie, IMCC en POP Awards.
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Markus – German copywriter – Frankfurt