My copywriting oeuvre includes on-air TV commercials for Max Life, Makemytrip and Dainik Jagran. And winning pitches for Quest Diagnostics and Max Life Child Plan. More lately, I’ve spearheaded content strategy for hot startups in foodtech, travel, hospitality and IT domains, as both consultant and inhouse creative director. Apart from my copywriting chops, I also guest-write travel pieces for online publications seeking work that’s more than just A to B. Try me for copywriting that knows exactly how to say what. So, the consumer is moved enough to say, ‘Why not?’. But enough about me.