Creative Insights

Creative thinking from the world’s leading copywriters

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This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down…
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Active Observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I…
socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
service-fees-copywriter-collective

What Should Your Service Fees Be?

Don’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of the calculation…
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5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What…
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Advice on Being a Freelance Copywriter – 10 Things I’ve Learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your…
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Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced…
slogan-copywriting-competition-copywriter-collective

Copywriting slogan competition shortlist

Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our…

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