Creative Insights

Creative thinking from the world’s leading copywriters

socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
service-fees-copywriter-collective

What Should Your Service Fees Be?

Don’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of the calculation…
quick-copywriting-rules-blogs-copywriter-collective

5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What…
freelance-advice-copywriter-collective

Advice on Being a Freelance Copywriter – 10 Things I’ve Learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your…
back-neck-pain-relief-desk-people-copywriter-collective

Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced…
slogan-copywriting-competition-copywriter-collective

Copywriting slogan competition shortlist

Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our…
recipe-becoming-copywriter-collective

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?”  It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?” I think the term copywriter is very confusing for people. They mix…
expectations-creative-hurdle-copywriter-collective

Expectations: the great creative hurdle

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really. His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…

See our freelance copywriters

Robert

Austrian copywriter

Lives in Vienna, Austria
I grew up on a farm, dreamed of the NBA, got paid to play ball, sold video games in a mall, and answered calls at a center for, well, calls. How the... Read more
AutomotiveFinancialFMCGGovernment
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Amit

English copywriter

Lives in Mumbai, India
Hey Recruiter, in a world where copy seems to be culled or dead, I have held my head above the visual deluge by logging 10+ years as an... Read more
AutomotiveITTelecoms
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Bo

Danish copywriter

Lives in Helsingør, Denmark
With over 25 years of experience, there's hardly a challenge I haven't put into words. I have worked across many different industries and always... Read more
AutomotiveBusinessRetailTelecoms
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Jaimie

English Copywriter

Lives in Paris, France
With 7+ years of freelance copywriting experience, I’ve worked across sectors with services spanning writing, editing and translation (FR >... Read more
ITTelecoms
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