Creative Insights

Creative thinking from the world’s leading copywriters

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WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
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6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online…
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5 Places to Find Photos for Your Spec Ads

When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…
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Should You Let Others Syndicate Your Blog Content?

When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on…
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Why You Don’t Know Your Audience as Well as You Think

Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?” For some reason, it usually stumps them, or the answer I receive is incomplete. I talk all the time about writing for people,…
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Public perception – How General Mills Shot Itself in the Foot Over and Over

The New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website: We’ve updated our privacy policy. Please note we also have new legal terms which…
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COPYWRITING EXPLAINED. A STORY OF ONE SKILL.

Copywriting Explained. A Story of One Skill. What’s your passion? If you are lucky, it’s what you do for a living. If you are less fortunate, it’s just a hobby. Is it painting? Running marathons? Breeding penguins? Not the penguins?…
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10 Signs You Have a Great Copywriter, Or Not…

Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel. Sadly not. The truth is that finding a great copywriter is a tricky task. We all have different specialities and…
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Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends. Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…

See our freelance copywriters

Filipe

Portuguese copywriter

Lives in Parede, Portugal
I'm an Associate Creative Director (Portuguese and English copy). I am no C3PO, but I can speak 3 languages, Portuguese, English and French. As... Read more
FinancialFood and DrinkGovernment
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Theresa

English copywriter

Lives in Vienna, Austria
Hi there! I’m Theresa - a bilingual, bi-culutral copywriter from England living in Vienna. I specialise in helping German-speaking or... Read more
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Matheus

Brazilian copywriter

Lives in Campina Grande, Brazil
I started working with advertising 5 years ago but i've already acquired experience with major local companies from the most diverse segments. I... Read more
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Gaia

Italian copywriter

Lives in Rome, Italy
Everything starts with the first step at the IED in Rome where I start from the theory. Three years passed and in 2000, a good number for a... Read more
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