Creative Insights

Creative thinking from the world’s leading copywriters

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Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
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5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…
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Skills you need to be a freelance copywriter

Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…
knowledge-curse-ruining-copywriting-copywriter-collective

Is the Curse of Knowledge Ruining Your Copywriting Efforts?

You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value…
thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
abcs-copywriting-copywriter-collective

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
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5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
international-campaigns-transcreation-copywriter-collective Flags-Globe-copywriter-collective

Translation? No thanks! Transcreation works better for international campaigns.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…

See our freelance copywriters

Pamela

American Copywriter

Lives in New York, USA
I’m a high impact, low drama conceptual writer who learned from the best at top NY shops. I put lumps in throats, plant laughs in bellies and even... Read more
BeautyFinancialHealthcareTelecoms
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Cedric

American Copywriter

Lives in Brooklyn, United States
Award-winning copywriter with 15 plus years experience. My work has been recognized by American advertising competitions like The One Show, Art... Read more
BrandCopywritingCreative directorEntertainment
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Krešimir

Croatian copywriter

Lives in Zagreb, Croatia
During the last seventeen years, I have had a chance to work for several advertising agencies including some worldwide industry leaders like Grey... Read more
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Jurgen

Belgian copywriter

Lives in Brussels, Belgium
I have more than 8 years of experience in full-service advertising agencies like TBWA, Leo Burnett and JWT. I worked in a team as a concept... Read more
Event organisationFMCGFood and DrinkGovernment
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