Creative Insights

Creative thinking from the world’s leading copywriters

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Extreme advertising: do advertisers push the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
freelancing-not-easy-copywriter-collective

Freelancing: not as easy as it looks

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…
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A different world: How advertising has changed

As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…
writing-sales-emails-copywriter-collective

Writing sales emails: dos and don’ts

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…
extreme-advertising-copywriter-collectiveskateboard-copywriter-collective

Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
have-fun-as-freelancer-copywriter-collective

How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…
extreme-advertising-pushing-limits-copywriter-collective

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
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How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…

See our freelance copywriters

César

Portuguese copywriter

Lives in Lisbon, Portugal
Along my 12 years of experience in advertising as a Portuguese Copywriter, I’ve had the privilege of working with major brands, such as Audi,... Read more
Food and Drink
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Stephanie

Arabic copywriter

Lives in Düsseldorf, Germany
I’m an Arabic copywriter with a background in marketing. My work spans translation, copywriting, and content creation, focused on crafting... Read more
F&BLuxury RetailOil & GasReal Estate
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Natalia

Argentinian copywriter

Lives in London, United Kingdom
During my experience as a creative director and copywriter I have developed all types of campaigns for different industries, brands and clients. For... Read more
Food and Drink
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Sisi

Chinese copywriter

Lives in Shanghai, China
Sisi is one of our copywriters in China. She has been a creative / Shanghai copywriter at W+K Shanghai from 2005 to 2010 serving Nike, Nokia,... Read more
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