Creative Insights

Creative thinking from the world’s leading copywriters

branding-advice-clients-copywriter-collective

Secret Branding Advice They Don’t Teach in Business School

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…
advertising-russia-uncreative-copywriter-collective

Why is advertising in Russia so uncreative?

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…
advertising-sucks-copywriter-collective

Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…
charity-copywriting-service-marketing-copywriter-collective

Collective internship vacancy: Marketing and communication intern

Here's our copywriting internship description. Please pass it around if you know someone looking for an amazing learning experience. Company profile: Copywriter Collective is an agency for freelance advertising creative’s. From our base…
five-copywriting-donts-copywriter-collective

Copywriting do’s and don’ts (Pt II – the don’ts)

In the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
charity-advertising-copywriter-collective

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…
charity-copywriting-service-copywriter-collective

New charity copywriting service: Copywriting without borders

Now all good causes can afford good copy It's hard enough running a charity without having to pay top dollar for advertising. That's why Copywriter Collective came up with the idea of Copywriting Without Borders. We'll provide professional…
writing-press-ads-copywriter-collective

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
travel-work-freelancer-copywriter-collective

How to travel and work as a freelance copywriter?

How can I travel and work as a freelance copywriter? It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…

See our freelance copywriters