Creative Insights

Creative thinking from the world’s leading copywriters

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10 of the best: Advertising Slogans

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
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How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
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My favourite brand – and why you’ll not find it in a shop

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…
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Multi-award winning creative director

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Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
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Secret Branding Advice They Don’t Teach in Business School

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…
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Why is advertising in Russia so uncreative?

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…
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Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…
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Collective internship vacancy: Marketing and communication intern

Here's our copywriting internship description. Please pass it around if you know someone looking for an amazing learning experience. Company profile: Copywriter Collective is an agency for freelance advertising creative’s. From our base…

See our freelance copywriters

Julien

French copywriter

Lives in Berlin, Germany
I'm half French, half Spaniard, born in Berlin, raised in Barcelona and Paris and currently living wherever my projects take me. With a huge... Read more
AutomotiveFood and DrinkTransport
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Peter

Danish copywriter

Lives in Copenhagen, Denmark
I’m a Copenhagen-based copywriter, transcreator and voice-over artist with more than 25 years of experience across B2B and B2C — the past 20+ of... Read more
ConstructionEntertainmentFinancialFMCG
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Mami

Japanese copywriter

Lives in Tokyo, Japan
I’m a content professional with over 10 years of experience in localization, copywriting, and content strategy. I began my career as a marketing... Read more
FintechFood deliveryITRetail
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Theresa

English copywriter

Lives in Vienna, Austria
Hi there! I’m Theresa - a bilingual, bi-culutral copywriter from England living in Vienna. I specialise in helping German-speaking or... Read more
SEE PROFILE

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