Creative Insights

Creative thinking from the world’s leading copywriters

advertising-sucks-copywriter-collective

Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…
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Collective internship vacancy: Marketing and communication intern

Here's our copywriting internship description. Please pass it around if you know someone looking for an amazing learning experience. Company profile: Copywriter Collective is an agency for freelance advertising creative’s. From our base…
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Copywriting do’s and don’ts (Pt II – the don’ts)

In the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
charity-advertising-copywriter-collective

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…
charity-copywriting-service-copywriter-collective

New charity copywriting service: Copywriting without borders

Now all good causes can afford good copy It's hard enough running a charity without having to pay top dollar for advertising. That's why Copywriter Collective came up with the idea of Copywriting Without Borders. We'll provide professional…
writing-press-ads-copywriter-collective

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
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How to travel and work as a freelance copywriter?

How can I travel and work as a freelance copywriter? It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…
long-copy-not-forgotten-copywriter-collective

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
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Freelancer vacation: The best times for freelancers to go on vacation

As a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…

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